Berlin-based brand strategist and designer with 9 years of experience in marketing and brand strategy, art direction and graphic design in a variety of industries such as contemporary art, fashion, technology, beauty, automotive, healthcare and food & beverages. I founded my ethical Branding Studio “studio NOW” in 2022, and have since then focussed on working with innovative, sustainable and socially relevant businesses to get their ideas, missions, products and services into the minds of their stakeholders and target groups - without greenwashing or overselling or manipulation tactics, but with clarity and creativity and by communicating the actual value that a business is adding to the world. Past Employment ------------------------------------------------------------------- KÖNIG GALLERY ------------------------------------------------------------------- September 2021 – December 2021 Head of Marketing alignment of in-house marketing practices, building of agency network, project lead for the relaunch of the gallery website and online shop koenig.art April 2021 – August 2021 Digital Marketing Manager project lead for the launch of misa.art (E-commerce platform for the primary and secondary art market and NFTs) February 2021 – March 2021 Art Director in-house graphics, editorial design, print production, product development & production for König Souvenir January 2020 – January 2021 Junior Art Director in-house graphics, editorial design, print production, product development & production for König Souvenir ------------------------------------------------------------------- BOLD COMMUNICATION & MARKETING GMBH ------------------------------------------------------------------- August 2019 – December 2019 Junior Art Director graphic design, campaign concepts, production and project management for Rolls-Royce, Johnnie Walker, Uniqlo, Esprit, Bang & Olufsen February 2018 – July 2019 Marketing Trainee new business department, delivered successful pitch presentations including 360° brand and communication strategies for Bang & Olufsen, Converse, Esprit, Uniqlo, G-Star, Dr. Hauschka, BMW Group

Maraike

Berlin-based brand strategist and designer with 9 years of experience in marketing and brand strategy, art direction and graphic design in a variety of industries such as contemporary art, fashion, technology, beauty, automotive, healthcare and food & beverages. I founded my ethical Branding Studio “studio NOW” in 2022, and have since then focussed on working with innovative, sustainable and socially relevant businesses to get their ideas, missions, products and services into the minds of their stakeholders and target groups - without greenwashing or overselling or manipulation tactics, but with clarity and creativity and by communicating the actual value that a business is adding to the world. Past Employment ------------------------------------------------------------------- KÖNIG GALLERY ------------------------------------------------------------------- September 2021 – December 2021 Head of Marketing alignment of in-house marketing practices, building of agency network, project lead for the relaunch of the gallery website and online shop koenig.art April 2021 – August 2021 Digital Marketing Manager project lead for the launch of misa.art (E-commerce platform for the primary and secondary art market and NFTs) February 2021 – March 2021 Art Director in-house graphics, editorial design, print production, product development & production for König Souvenir January 2020 – January 2021 Junior Art Director in-house graphics, editorial design, print production, product development & production for König Souvenir ------------------------------------------------------------------- BOLD COMMUNICATION & MARKETING GMBH ------------------------------------------------------------------- August 2019 – December 2019 Junior Art Director graphic design, campaign concepts, production and project management for Rolls-Royce, Johnnie Walker, Uniqlo, Esprit, Bang & Olufsen February 2018 – July 2019 Marketing Trainee new business department, delivered successful pitch presentations including 360° brand and communication strategies for Bang & Olufsen, Converse, Esprit, Uniqlo, G-Star, Dr. Hauschka, BMW Group

Available to hire

Berlin-based brand strategist and designer with 9 years of experience in marketing and brand strategy, art direction and graphic design in a variety of industries such as contemporary art, fashion, technology, beauty, automotive, healthcare and food & beverages.

I founded my ethical Branding Studio “studio NOW” in 2022, and have since then focussed on working with innovative, sustainable and socially relevant businesses to get their ideas, missions, products and services into the minds of their stakeholders and target groups - without greenwashing or overselling or manipulation tactics, but with clarity and creativity and by communicating the actual value that a business is adding to the world.

Past Employment


KÖNIG GALLERY

September 2021 – December 2021
Head of Marketing
alignment of in-house marketing practices, building
of agency network, project lead for the relaunch of
the gallery website and online shop koenig.art

April 2021 – August 2021
Digital Marketing Manager
project lead for the launch of misa.art (E-commerce
platform for the primary and secondary art market and NFTs)

February 2021 – March 2021
Art Director
in-house graphics, editorial design, print production,
product development & production for König Souvenir

January 2020 – January 2021
Junior Art Director
in-house graphics, editorial design, print production,
product development & production for König Souvenir


BOLD COMMUNICATION & MARKETING GMBH

August 2019 – December 2019
Junior Art Director
graphic design, campaign concepts, production
and project management for Rolls-Royce, Johnnie Walker,
Uniqlo, Esprit, Bang & Olufsen

February 2018 – July 2019
Marketing Trainee
new business department, delivered successful pitch
presentations including 360° brand and communication
strategies for Bang & Olufsen, Converse, Esprit, Uniqlo,
G-Star, Dr. Hauschka, BMW Group

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Skills

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Experience Level

Adobe InDesign
Expert
Adobe Photoshop
Expert
Branding
Expert
Canva
Expert
Catalogue
Expert
Logo
Expert
Pitch Deck
Expert
Squarespace
Expert
Adobe Illustrator
Expert

Language

German
Fluent
English
Fluent

Education

BA (hons) Business Management at University of South Wales
September 1, 2021 - January 1, 2023
Fashion Journalism & Media Communication at Academy Fashion & Design Berlin
September 1, 2013 - January 1, 2017

Qualifications

Add your qualifications or awards here.

Industry Experience

Energy & Utilities, Healthcare, Media & Entertainment
    uniE613 Full Brand Relaunch for SaaS Start-Up in Healthcare
    To see results, references and more projects, I invite you to check out my Portfolio: https://www.twine.net/signin CrewLinQ is a purpose-driven SaaS Start-Up on a mission to improve working conditions in the healthcare sector through digital shift planning. I've been working with them since 2020. We started out with a full brand strategy and website relaunch and revamped the marketing assets (print & online) and sales presentations. Since then I'm in charge of ongoing Brand Management and on demand graphic design. Feedback from their Founder: "Maraike has been instrumental in developing our CrewLinQ brand. From the very beginning, Maraike brought a lot of structure, enthusiasm and creativity to our company. Thanks to her valuable input and critical thinking, she has become an important sparring partner who I can always rely on 100 percent." Constanze Büchner, CEO & Founder