I hold both a bachelor’s and master’s degree in the Information and Communication Technologies (ICT) field. Additionally, I completed a postgraduate degree in Digital Marketing Strategy and obtained a certification in Digital Marketing from Google.
My passion lies in designing flowchart diagrams and workflow processes, analyzing insights from data-driven reporting, and applying UX/CX and SEO to improve CRO. I create both static and dynamic content for use in SEM and paid social campaigns, and I employ AB testing strategies to optimize return on ad spend (ROAS) across multiple platforms and markets.
With 13 years of experience, I have gained expertise in e-business strategies for B2B and B2C markets. I have had the opportunity to work in various market sectors, including marketing and communication, brand activations, event management, digital full-service agency, IT/ICT, startups, editorial, hospitality, audiovisual, and cinema.
Through this journey, I have become a full-stack digital marketer.
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