As a Graphic Designer, I supported the exhibition design in both São Paulo (Sesc São Paulo Pompeia) and Rio de Janeiro (Museu do Amanhã), under the guidance of Alexandre Benoit.
↗ Highlights
◾ Over 200 breathtaking photographs, captured by Sebastião Salgado during 7 years of research
◾ Global Reach: Exhibited in 12 cities (so far), with Zurich Insurance as the main global sponsor
◾ Audience Impact: 1.4 million visitors to date (170,000 in São Paulo and 460,000 in Rio de Janeiro)
↘ My Role
I was responsible for unfolding the general visual guidelines of curator Lélia Wanick Salgado and the design system shaped by Alexandre Benoit into graphic materials in multiple scales and channels—over 200 photo captions and 20+ exhibition panels, social media templates, outdoor ads, printed materials, invitations, press conference assets and more. I gained hands-on experience in maintaining brand consistency and developing design solutions that align with clear guidelines. This formative experience also involved collaborating with Zurich’s representatives, the global sponsor, to ensure that every design decision met their expectations for brand visibility and making necessary adjustments based on their feedback.
graphicdesginer exhibitiondesign signage…As a Graphic Designer, I supported the exhibition design in both São Paulo (Sesc São Paulo Pompeia) and Rio de Janeiro (Museu do Amanhã), under the guidance of Alexandre Benoit.
↗ Highlights
◾ Over 200 breathtaking photographs, captured by Sebastião Salgado during 7 years of research
◾ Global Reach: Exhibited in 12 cities (so far), with Zurich Insurance as the main global sponsor
◾ Audience Impact: 1.4 million visitors to date (170,000 in São Paulo and 460,000 in Rio de Janeiro)
↘ My Role
I was responsible for unfolding the general visual guidelines of curator Lélia Wanick Salgado and the design system shaped by Alexandre Benoit into graphic materials in multiple scales and channels—over 200 photo captions and 20+ exhibition panels, social media templates, outdoor ads, printed materials, invitations, press conference assets and more. I gained hands-on experience in maintaining brand consistency and developing design solutions that align with clear guidelines. This formative experience also involved collaborating with Zurich’s representatives, the global sponsor, to ensure that every design decision met their expectations for brand visibility and making necessary adjustments based on their feedback.
graphicdesginer exhibitiondesign signageWW…