A strategic thinker and creative problem solver who believes that every visual should tell a compelling story. With over 14 years of experience in advertising, events and 360° marketing, my expertise includes pitching concepts, providing creative leadership, managing time and workflows and supervising cross-functional production teams, enabling me to consistently exceed clients’ expectations.
My career spans engagements with advertising, events and marketing agencies, alongside valuable experiences gained from working on the client side. These diverse perspectives have significantly enriched my skills, provided a deep understanding of different types of clients, and continually fulfilled my need for new challenges.
I possess a strong background in various design platforms and 360° marketing including: conceptualization, advertising campaigns, branding, social media marketing, videos, motion graphics, activations, events theming, web/app/game design, print design, packaging, POS and in-store branding.
My career has encompassed collaborations with various multinational and local organizations across diverse industries such as: GSK, Philips, UAE MOFA, Bioderma, Helnan Royal Hotels, LEO Pharma, VLCC, Zanilli’s Restaurants, Abu Dhabi DMT, Edgewell, the Wonderful Company, HNI Real Estate, The FoodCo, World Policy Foundation and more.
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