Twine
Twine

I'm a UX, UI and Brand Designer bridging Creativity, Strategy and Innovation to drive purposeful user experiences. With over two decades of experience spanning design, marketing, business, sales and art, I bring a holistic…

mol.design

I'm a UX, UI and Brand Designer bridging Creativity, Strategy and Innovation to drive purposeful user experiences. With over two decades of experience spanning design, marketing, business, sales and art, I bring a holistic approach to aligning user needs with business objectives. My diverse background equips me with a creative advantage and unique insights into customer behaviour and strategic problem-solving, allowing me to empathise, tailor solutions and deliver transformative results. My passion lies where…

Available to hire

I’m a UX, UI and Brand Designer bridging Creativity, Strategy and Innovation to drive purposeful user experiences.

With over two decades of experience spanning design, marketing, business, sales and art, I bring a holistic approach to aligning user needs with business objectives. My diverse background equips me with a creative advantage and unique insights into customer behaviour and strategic problem-solving, allowing me to empathise, tailor solutions and deliver transformative results. My passion lies where sustainability and innovation intersect.

Core Expertise

UX/UI Expertise: Performed UX research and UI design for several clients, Volvo CE, Sunday Roast (catering startup), Nudgd (nudging for more sustainable habits) and CSRD Simplified (regTech, climaTech, AI) to mention a few.
Brand Design: Several successful projects in my portfolio, Circulaire and Sunday Roast to mention a couple.
AI-Driven Innovation: Designing user-centric, AI-powered solutions that simplify work processes and enhance decision-making.
Strategic Product Design: Merging user insights, business strategy and technical execution for scalable impact.
Process Optimisation & Project Management: Streamlined operations and enhanced workforce management software during my tenure as Administration Manager at Svenskt Tenn is one example.

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Skills

In
Instagram
Wh
WhatsApp
We
Web Design
UI
Ti
Tiktok
So
Social Media Design
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Language

English
Fluent
Swedish
Fluent

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Retail, Professional Services, Software & Internet, Consumer Goods, Travel & Hospitality, Education, Transportation & Logistics, Non-Profit Organization
    uniE613 Making sustainable travelling fun and easy
    The problem: Research and testing of the current Smart Nudges Mobility solution highlighted areas for improvement, including information overload, a lack of intuitive functions and insufficient feedback on user actions. It also identified the need for more user control to personalise the experience and a clearer sense of purpose. Users were primarily motivated by factors like time, money, health and convenience rather than climate concerns. Additionally, they reacted positively to interactive elements and suggested adding more engaging and enjoyable features. The brief: Clarify the purpose of the existing SNM SaaS-solution Resvana and clear up the interface. Increase the number of people who use Resvana. Consider a recurring user and product scalability. Make it fun and interesting. https://www.twine.net/signin
    uniE613 Infusing life to Sunday Roast
    The (t)ask: Sunday Roast being a startup catering company meant the need was comprehensive, yet the ask quite modest: "Anything that would bring things forward would be greatly appreciated". Therefore, we defined a deliverables priority list in collaboration with the founder, James Orring. The desired outcome: Brand platform and clear brand ID Logotype and visuals Website Stationary (such as business card) https://www.twine.net/signin
    uniE613 Winning the Volvo x Hyper Island 72h hackathon
    The problem: Volvo CE customers have been working with diesel powered construction equipment for decades within their worksites and are well skilled in how to setup and operate sites based on this type of equipment and technology. To meet the UN climate goal there is a need to move away from fossil fuel in favour of more environmentally friendly methods. This means new technologies and unexplored areas for the VCE customers, consequently followed by uncertainty. The brief: How might Volvo CE take a role to orchestrate the ecosystem of electric sites to support the transformation journey of their customers? https://www.twine.net/signin