Hi, I'm Matt Wills, a passionate illustrator and character designer with a knack for bringing quirky characters to life. With over 15 years of experience, I've had the pleasure of working with some of the biggest names in the industry, including Disney, Marvel, and Dark Horse Comics. My journey into the world of design started with a love for doodling in the margins of my school notebooks—who knew those doodles would eventually pay the bills? When I'm not creating memorable mascots or crafting engaging visual stories, you'll find me diving deep into branding projects. I believe a strong brand identity is like a superhero's costume—essential for standing out and making an impression. From logos and color schemes to full-blown brand guides, I've done it all, and I love helping businesses tell their unique stories.…

mattywills

Hi, I'm Matt Wills, a passionate illustrator and character designer with a knack for bringing quirky characters to life. With over 15 years of experience, I've had the pleasure of working with some of the biggest names in the industry, including Disney, Marvel, and Dark Horse Comics. My journey into the world of design started with a love for doodling in the margins of my school notebooks—who knew those doodles would eventually pay the bills? When I'm not creating memorable mascots or crafting engaging visual stories, you'll find me diving deep into branding projects. I believe a strong brand identity is like a superhero's costume—essential for standing out and making an impression. From logos and color schemes to full-blown brand guides, I've done it all, and I love helping businesses tell their unique stories.…

Available to hire

Hi, I’m Matt Wills, a passionate illustrator and character designer with a knack for bringing quirky characters to life. With over 15 years of experience, I’ve had the pleasure of working with some of the biggest names in the industry, including Disney, Marvel, and Dark Horse Comics. My journey into the world of design started with a love for doodling in the margins of my school notebooks—who knew those doodles would eventually pay the bills?

When I’m not creating memorable mascots or crafting engaging visual stories, you’ll find me diving deep into branding projects. I believe a strong brand identity is like a superhero’s costume—essential for standing out and making an impression. From logos and color schemes to full-blown brand guides, I’ve done it all, and I love helping businesses tell their unique stories.

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Skills

Ca
Cartoon
Ch
Character Design
Il
Illustration
Br
Branding
Lo
Logo
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Experience Level

Cartoon
Expert
Character Design
Expert
Illustration
Expert
Branding
Expert
Logo
Expert
Book Illustration
Expert
2D Animation
Intermediate

Education

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Qualifications

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    uniE613 Matt Wills - Artist and Illustrator Introduction
    My artist intro blurb: "Matt Wills is an emerging pop artist who blends original characters, doodles and street art with bright, vibrant colours and a quirky but clean illustrative style. Obsessed with popular cartoons from a young age, and later influenced by Japanese pop art, he has created his own collection of characters called “The Floobiverse,” many of whom feature in his artworks. He believes in the democratization of art and describes his own as “Colourful pop art for everyone.” He has had several exhibitions in Hong Kong, China and SE Asia, as well as licensed displays in shopping malls and charity events."…
    uniE621 Cindy Reid Global Golf Branding & Mascot Design
    For PGA champion Cindy Reid, who runs 3 golf academies in China, I created a full branding solution, from a full branding guide to a brand mascot character that her clients adore, to retail products…