Accomplished Director of E-Commerce & Digital Marketing with over 10 years of experience in optimizing online business strategies and enhancing user operations. Expert in leveraging analytics to drive customer engagement and profitability. Proven track record in Shopify platform management, team leadership, and innovative digital marketing strategies that align with corporate goals.…Accomplished Director of E-Commerce & Digital Marketing with over 10 years of experience in optimizing online business strategies and enhancing user operations. Expert in leveraging analytics to drive customer engagement and profitability. Proven track record in Shopify platform management, team leadership, and innovative digital marketing strategies that align with corporate goals.WWW…
Accomplished Director of E-Commerce & Digital Marketing with over 10 years of experience in optimizing online business strategies and enhancing user operations. Expert in leveraging analytics to drive customer engagement and profitability. Proven track record in Shopify platform management, team leadership, and innovative digital marketing strategies that align with corporate goals.…Accomplished Director of E-Commerce & Digital Marketing with over 10 years of experience in optimizing online business strategies and enhancing user operations. Expert in leveraging analytics to drive customer engagement and profitability. Proven track record in Shopify platform management, team leadership, and innovative digital marketing strategies that align with corporate goals.WWWW…
Available to hire
Accomplished Director of E-Commerce & Digital Marketing with over 10 years of experience in optimizing online business strategies and enhancing user operations. Expert in leveraging analytics to drive customer engagement and profitability. Proven track record in Shopify platform management, team leadership, and innovative digital marketing strategies that align with corporate goals.
Skills
See more
Experience Level
Shopify
Expert
Mailchimp
Expert
Instagram API
Expert
HTML5
Expert
Google API
Expert
Freelance Gig
Expert
Figma
Expert
Facebook API
Expert
Slack Workflow
Expert
CSS
Expert
Social Media Design
Expert
API
Expert
UI
Expert
Advert Design
Expert
Adobe XD
Expert
Adobe Photoshop
Expert
Adobe InDesign
Expert
Web Design
Expert
Facebook Ads
Expert
Email Design
Expert
Email Marketing
Expert
Instagram
Expert
WordPress
Expert
Adobe Illustrator
Expert
Magento
Expert
JavaScript
Expert
Adobe Dreamweaver
Expert
AI Chatbot
Expert
Branding
Expert
Data Visualization
Expert
Data Science
Intermediate
React JS
Intermediate
Tailwind
Beginner
Language
English
Fluent
Spanish; Castilian
Advanced
Education
Qualifications
Google Ads Display Certification
April 1, 2024Credential ID 101405413
Google Analytics Certification
April 1, 2024Credential ID 101402203
Industry Experience
Consumer Goods, Retail, Professional Services, Computers & Electronics, Media & Entertainment, Software & Internet, Transportation & Logistics
H_U_A_R_A_C_H_E_S E-Commerce Launch
Project Overview:
I spearheaded the full design and development of H_U_A_R_A_C_H_E_S' e-commerce platform, facilitating their entry into the digital retail space. As a brand known for its unique footwear, H_U_A_R_A_C_H_E_S needed a website that reflected its identity and offered an engaging shopping experience. Built on WordPress with WooCommerce, this site was a custom creation tailored to the brand's specific needs.
Key Responsibilities:
Design and Development: Fully designed the e-commerce site, incorporating videos, graphics, and UX/UI elements to create a visually stunning and user-friendly experience. Customized the WordPress/WooCommerce platform to meet the brand's requirements.
Feature Implementation: Integrated advanced e-commerce functionalities, including custom product pages, dynamic galleries, responsive design, and secure payment processing. Focused on optimizing the site for performance and user engagement.
Operational Strategies: Established comprehensive operational strategies, covering everything from product uploads to order management. Developed efficient workflows for inventory control, customer service, and fulfillment processes.
Team Leadership: Led a multidisciplinary team through every stage of the project, managing tasks such as product data entry, content creation, and system integrations. Coordinated efforts to ensure timely and successful project completion.
Content Management: Directed the creation and management of all site content, including product descriptions, high-quality images, and multimedia elements. Ensured all content was SEO-optimized and aligned with the brand's marketing strategy.
Skills Utilized:
E-Commerce Development: Proficient in WordPress and WooCommerce, along with HTML, CSS, and JavaScript for custom site features and enhancements.
UI/UX Design: Expertise in creating intuitive and visually compelling user interfaces that enhance the customer journey.
Graphic Design & Video Production: Skilled in producing engaging graphics and videos to showcase products and brand story.
Project Management: Strong leadership and organizational abilities to guide the project from concept to launch.
SEO & Digital Marketing: Knowledgeable in SEO best practices and digital marketing techniques to drive traffic and increase sales.
Content Strategy: Capable of curating and managing high-quality content that resonates with the target audience.
Team Coordination: Effective communication and collaboration skills to manage and lead a diverse team.
The launch of H_U_A_R_A_C_H_E_S' e-commerce site successfully established their online presence and provided a robust platform for future growth. This project demonstrates my capability to deliver end-to-end e-commerce solutions, encompassing design, development, strategic planning, and team leadership.…Project Overview:
I spearheaded the full design and development of H_U_A_R_A_C_H_E_S' e-commerce platform, facilitating their entry into the digital retail space. As a brand known for its unique footwear, H_U_A_R_A_C_H_E_S needed a website that reflected its identity and offered an engaging shopping experience. Built on WordPress with WooCommerce, this site was a custom creation tailored to the brand's specific needs.
Key Responsibilities:
Design and Development: Fully designed the e-commerce site, incorporating videos, graphics, and UX/UI elements to create a visually stunning and user-friendly experience. Customized the WordPress/WooCommerce platform to meet the brand's requirements.
Feature Implementation: Integrated advanced e-commerce functionalities, including custom product pages, dynamic galleries, responsive design, and secure payment processing. Focused on optimizing the site for performance and user engagement.
Operational Strategies: Established comprehensive operational strategies, covering everything from product uploads to order management. Developed efficient workflows for inventory control, customer service, and fulfillment processes.
Team Leadership: Led a multidisciplinary team through every stage of the project, managing tasks such as product data entry, content creation, and system integrations. Coordinated efforts to ensure timely and successful project completion.
Content Management: Directed the creation and management of all site content, including product descriptions, high-quality images, and multimedia elements. Ensured all content was SEO-optimized and aligned with the brand's marketing strategy.
Skills Utilized:
E-Commerce Development: Proficient in WordPress and WooCommerce, along with HTML, CSS, and JavaScript for custom site features and enhancements.
UI/UX Design: Expertise in creating intuitive and visually compelling user interfaces that enhance the customer journey.
Graphic Design & Video Production: Skilled in producing engaging graphics and videos to showcase products and brand story.
Project Management: Strong leadership and organizational abilities to guide the project from concept to launch.
SEO & Digital Marketing: Knowledgeable in SEO best practices and digital marketing techniques to drive traffic and increase sales.
Content Strategy: Capable of curating and managing high-quality content that resonates with the target audience.
Team Coordination: Effective communication and collaboration skills to manage and lead a diverse team.
The launch of H_U_A_R_A_C_H_E_S' e-commerce site successfully established their online presence and provided a robust platform for future growth. This project demonstrates my capability to deliver end-to-end e-commerce solutions, encompassing design, development, strategic planning, and team leadership.WWWWWWWW…
FANG NYC E-Commerce Launch
Project Overview:
I led the complete design and development of FANG NYC's e-commerce platform, marking their first foray into the online retail space. FANG NYC, a gender-neutral fashion brand based in New York, entrusted me with the task of creating a seamless and engaging online shopping experience on Shopify.
Key Responsibilities:
Design and Development: Singlehandedly crafted the entire design of the e-commerce site, ensuring it aligned with FANG NYC's brand identity and aesthetic. Utilized Shopify's capabilities to build a visually appealing and user-friendly website.
Feature Implementation: Integrated essential e-commerce features, including advanced product filtering, a responsive mobile design, and secure payment gateways. Ensured the site was optimized for performance and user experience.
Operational Strategies: Developed and executed operational strategies to streamline processes from product upload to order fulfillment. Implemented efficient inventory management and customer service workflows.
Team Leadership: Directed a cross-functional team from the ground up, managing tasks such as product uploads, content creation, and system integrations. Coordinated efforts to meet project milestones and launch deadlines.
Content Management: Oversaw the upload and management of all site content, including product descriptions, images, and multimedia elements. Ensured content was SEO-optimized and aligned with marketing goals.
Skills Utilized:
E-Commerce Development: Expertise in Shopify platform, HTML, CSS, and JavaScript for custom site features and enhancements.
UI/UX Design: Proficient in creating intuitive and visually appealing user interfaces that enhance the customer shopping experience.
Project Management: Strong leadership and organizational skills to guide the project from inception to successful launch.
SEO & Digital Marketing: Knowledgeable in SEO best practices and digital marketing strategies to drive traffic and sales.
Content Strategy: Ability to curate and manage engaging content that resonates with the target audience.
Team Coordination: Effective communication and collaboration skills to manage and lead a diverse team.
The successful launch of FANG NYC's e-commerce site not only established their online presence but also set the foundation for future growth and expansion in the digital marketplace. This project highlights my ability to deliver comprehensive e-commerce solutions, from design and development to strategic implementation and team leadership.…Project Overview:
I led the complete design and development of FANG NYC's e-commerce platform, marking their first foray into the online retail space. FANG NYC, a gender-neutral fashion brand based in New York, entrusted me with the task of creating a seamless and engaging online shopping experience on Shopify.
Key Responsibilities:
Design and Development: Singlehandedly crafted the entire design of the e-commerce site, ensuring it aligned with FANG NYC's brand identity and aesthetic. Utilized Shopify's capabilities to build a visually appealing and user-friendly website.
Feature Implementation: Integrated essential e-commerce features, including advanced product filtering, a responsive mobile design, and secure payment gateways. Ensured the site was optimized for performance and user experience.
Operational Strategies: Developed and executed operational strategies to streamline processes from product upload to order fulfillment. Implemented efficient inventory management and customer service workflows.
Team Leadership: Directed a cross-functional team from the ground up, managing tasks such as product uploads, content creation, and system integrations. Coordinated efforts to meet project milestones and launch deadlines.
Content Management: Oversaw the upload and management of all site content, including product descriptions, images, and multimedia elements. Ensured content was SEO-optimized and aligned with marketing goals.
Skills Utilized:
E-Commerce Development: Expertise in Shopify platform, HTML, CSS, and JavaScript for custom site features and enhancements.
UI/UX Design: Proficient in creating intuitive and visually appealing user interfaces that enhance the customer shopping experience.
Project Management: Strong leadership and organizational skills to guide the project from inception to successful launch.
SEO & Digital Marketing: Knowledgeable in SEO best practices and digital marketing strategies to drive traffic and sales.
Content Strategy: Ability to curate and manage engaging content that resonates with the target audience.
Team Coordination: Effective communication and collaboration skills to manage and lead a diverse team.
The successful launch of FANG NYC's e-commerce site not only established their online presence but also set the foundation for future growth and expansion in the digital marketplace. This project highlights my ability to deliver comprehensive e-commerce solutions, from design and development to strategic implementation and team leadership.WWWWWWWW…
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