Hello, I am Melissa Smith, a multidisciplinary designer with over six years of experience across brand, digital, and print design.\n\nI combine strategic thinking with a refined aesthetic to create engaging visual identities and digital experiences for global brands and local startups alike. I am skilled at managing projects end-to-end—from concept to production—through a collaborative, solution-focused approach.…

Melissa Smith

Hello, I am Melissa Smith, a multidisciplinary designer with over six years of experience across brand, digital, and print design.\n\nI combine strategic thinking with a refined aesthetic to create engaging visual identities and digital experiences for global brands and local startups alike. I am skilled at managing projects end-to-end—from concept to production—through a collaborative, solution-focused approach.…

Available to hire

Hello, I am Melissa Smith, a multidisciplinary designer with over six years of experience across brand, digital, and print design.\n\nI combine strategic thinking with a refined aesthetic to create engaging visual identities and digital experiences for global brands and local startups alike. I am skilled at managing projects end-to-end—from concept to production—through a collaborative, solution-focused approach.

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Language

English
Fluent

Work Experience

Freelance Designer at Global2020
January 1, 2020 - Present
Working with agencies and direct clients across New Zealand, the UK, and Europe on brand identity, campaign, and digital design projects. Led the eBay Partner Network rebrand, defined new standards for digital and print communication. Delivered creative for Gumtree, The Hoxton, and ASOS including brand identity, motion graphics, and campaign assets. Supported agencies and in-house teams on short-term contracts, providing creative direction and hands-on design execution. Developed the brand identity for Pet Perks; designed bus artwork circulating in Auckland and staff uniforms reflecting Petdirect’s approachable tone. Produced digital and print assets for seasonal campaigns and promotions. Set up and led motion design support for in-store screens, creating animations that elevated the retail experience.
Graphic Designer at Petdirect
January 1, 2025 - October 21, 2025
Graphic Designer at Petdirect, Auckland. Created brand assets and campaign visuals across digital and print channels; collaborated with marketing and product teams to maintain cohesive visual communication across touchpoints.
Digital Designer at Dept
January 1, 2023 - October 21, 2025
Designed digital and print materials for Uber, eBay, ASOS, and The Hoxton. Delivered end-to-end creative for POS, brand collateral, and social campaigns. Partnered with clients and internal teams to translate strategic goals into visually impactful outcomes. Produced packaging and campaign visuals for Amazon, Tesco, and Whole Foods, blending storytelling with visual design. Contributed to brand pitches and concept development, ensuring creative consistency from idea to delivery.
Designer at Marmalade
January 1, 2018 - Present
Designer at Marmalade, London.

Education

Bachelor of Arts at University of Northumbria
February 2, 2024 - August 20, 2014
First Class: Fashion Communication
BA(Hons) Fashion Communication at Northumbria University
January 11, 2030 - October 21, 2025
Foundation Diploma in Art & Design at University of Sunderland
January 11, 2030 - October 21, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Consumer Goods, Media & Entertainment, Non-Profit Organization, Retail, Telecommunications, Software & Internet, Professional Services
    paper Werklab
    Werklab is a shared workspace and community hub based in Vancouver, Canada. It offers flexible coworking spaces, meeting rooms, and amenities designed to support entrepreneurs, freelancers, and small businesses. In a recent project, I was assigned to design a weekly newsletter, aligning its content and template with the aesthetic of Girlboss. 

Leveraging the sleek design of its sister brand, The Werk, I developed a wordmark for the newsletter and created customizable HTML code to seamlessly integrate with the existing Mailchimp CRM template.…
    paper Skin Suite
    Skin Suite, an emerging natural beauty brand, is focused on cosmetics and aesthetics and has a crafted brand identity that reflects its dedication to natural ingredients and sustainable practices. The color palette seamlessly combines soft, earthy tones with lively bursts of warmed-up primary hues. Skin Suite's visual language revolves around the purity of botanical elements and the human form, embodying the brand's commitment to beauty in harmony with nature.…
    paper Helpful
    I was tasked with designing a straightforward and uncluttered logo and wordmark for the Helpful brand, complete with a set of guidelines to maintain a consistently cohesive visual language. The objective was to create a simple logomark capable of standing alone, independent of the Helpful wordmark. The hand logo/icon was deemed the most effective choice, ensuring accessibility and reinforcing the brand's identity.…
    paper Folded Corner
    The future of digital talent search I was tasked with designing an email template for onboarding and educating users about Folded Corner, a new talent platform. 

 The template aims to provide a welcoming introduction to the platform's features and benefits, guiding users through the onboarding process while highlighting key functionalities. Through engaging visuals and informative content, the template seeks to ensure that users feel confident and empowered to make their next career move with Folded Corner.…
    paper Ebay Partner Network
    During my tenure at Dept, I had the privilege of spearheading the rebranding efforts for eBay's in-house affiliate program, known as eBay Partner Network. The eBay Partner Network is an affiliate marketing program that allows individuals and businesses to earn commissions by promoting and driving traffic to eBay's marketplace through customized affiliate links. Collaborating closely with the client, I played a key role in defining the brand identity and visual language, ensuring adherence to essential elements such as incorporating eBay's existing logo and utilizing their designated house typeface, Market Sans. graphicdesigner…
    paper Baboon
    A laid-back, mood-first Spanish eatery Baboon embodies a dining experience that revolves around freedom, health, and creativity, striking the ideal harmony between well-being, enjoyment, and flavor. It represents a fresh and improved approach to savoring food, encouraging mindful consideration of our mental and physical well-being in the choices we make. Collaborating closely with both the client and the team, I played a pivotal role in actualizing the brand's vision. This involved crafting the identity, designing signage, developing packaging, web design, and formulating a strategic framework to enhance the overall brand experience. graphicdesigner…
    paper Full portfolio
    I'm a freelance Graphic Designer from the UK, currently based in New Zealand. My expertise spans various design disciplines, including brand identity, digital design, editorial design, web design, and packaging. With a strong focus on typography, attention to detail, and precise execution, I strive to transform each client's vision into a visually captivating and economically successful reality. If you are interested in exploring a new project, discussing a potential collaboration, please feel free to reach out.…