mfitzcreative.com - I'm a graphic designer with 10 yrs specializing in brand development and packaging design. I strongly believe designing something to be beautiful does not have to compromise functionality; nor does practicality have to hinder the user experience. My goal aims to blend highly creative concepts into market-based designs. I work to conceptualize strong brand identity, strengthen existing ones, design purposeful marketing, and thoughtful packaging that resonates with both the client and their audience. …

mfitzcreative

mfitzcreative.com - I'm a graphic designer with 10 yrs specializing in brand development and packaging design. I strongly believe designing something to be beautiful does not have to compromise functionality; nor does practicality have to hinder the user experience. My goal aims to blend highly creative concepts into market-based designs. I work to conceptualize strong brand identity, strengthen existing ones, design purposeful marketing, and thoughtful packaging that resonates with both the client and their audience. …

Available to hire

mfitzcreative.com -
I’m a graphic designer with 10 yrs specializing in brand development and packaging design. I strongly believe designing something to be beautiful does not have to compromise functionality; nor does practicality have to hinder the user experience. My goal aims to blend highly creative concepts into market-based designs. I work to conceptualize strong brand identity, strengthen existing ones, design purposeful marketing, and thoughtful packaging that resonates with both the client and their audience.

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Skills

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Experience Level

Adobe InDesign
Expert
Branding
Expert
Icon
Expert
Adobe Photoshop
Expert
Logo
Expert
Adobe Illustrator
Expert
Infographic
Expert

Education

Bachelor of Fine Arts in Graphic Design at The University of Tennessee
May 5, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Consumer Goods, Media & Entertainment
    uniE621 Packaging and Product Label Design
    Using rich colors, the new jar packaging used textured paper stocks to provide a new luxe, high-end feel. This same type of luxe, textured stock was used when created the exterior boxes for each of cosmetic products. To introduce their new line of individual, daily supplement packets, custom dispenser boxes were crafted, tested, and adjusted to guarantee both functionally and ease of use for their customers. These boxes incorporated a soft gradient design to match the matte, soft-touch, scratch-resistant material the boxes were constructed from.…
    uniE621 REBRANDING towards REINVENTION
    For this longevity-focused supplement brand, the aim of a rebrand was to shift to brand’s values and ideals, while maintaining the trust of their customers. This rebrand was not solely triggered by a merger, a change in name, and new ownership; but to help remove any quality concerns centering their products through the change in hands. Design was strategically and purposefully used to help the brand with transparency into their products’ quality. This was accomplished through creating customer-facing content such as educational product sheets, editorial quality product photography, and higher-end exterior packaging for the products themselves. graphicdesigner illustrator branding…
    uniE621 Designing a Brand Identity
    As trailblazers in safe, reversible gene therapy, this clinic was looking for a complete brand identity. This included brand guidelines, logos, color palettes, typography, taglines, icons, imagery, packaging, and many graphic assets needed for their marketing strategy.…
    uniE621 High-End Label for a Single Barrel Bourbon
    This label, designed for a single-barrel bourbon, was created special for a group who hold a strong passion for two things: hunting and bourbon. The goal of this label was to create a bold expression of these two passions, befitting of the quality of the product itself. The design features a clean, minimalist illustration of hawk soaring down to land on a bottle of bourbon. The label was printed on high-end, textured stock, and embossed with gold foil detailing.…