I’m a creative strategist with 5 years of experience crafting content and executing marketing campaigns that align with company objectives and industry best practices. I specialize in creating compelling narratives that drive results, with a proven track record of creating compelling content (_Website not available. Sign in: https://www.twine.net/signup_ reversing engagement declines, and growing followers. Having collaborated with brands like Uniqlo, Adidas, and Benefit, I excel at tailoring content strategies to fit…I’m a creative strategist with 5 years of experience crafting content and executing marketing campaigns that align with company objectives and industry best practices. I specialize in creating compelling narratives that drive results, with a proven track record of creating compelling content (_Website not available. Sign in: https://www.twine.net/signup_ reversing engagement declines, and growing followers. Having collaborated with brands like Uniqlo, Adidas, and Benefit, I excel at tailoring content strategies to fit brand identity and audience needs. By leveraging platforms like Instagram, TikTok, YouTube, and X, I optimize trends, boost campaign performance, and ensure brand relevancy using tools like Meta Business Manager, TikTok Business Manager, and YouTube Studio. Proficient in video editing with CapCut and Premiere Pro, I create visually engaging content that drives interaction. As a trilingual professional fluent in English, Cantonese, and Mandarin, I bring a global perspective, connecting with diverse audiences and delivering impactful influencer and content marketing campaigns. Employment and Project experience Content Creator Specialist, Queensway Laser Clinic & Beauty Dec 2024 - Now - Managed Instagram accounts (@queensway_yorkville, @queensway_montreal) - Shot, edited, and created all stills and video posts Social Media Marketing Content Creator, Isomers Skincare Laboratories Inc. July 2024 - Dec 2024 - Managed TikTok channel (@isomerskincare), brainstormed, filmed, edited, and mapped out daily video content, created and published 80-90 videos per month - Carried out new TIkTok Series "Do's and Don'ts Skincare DIY", 2 videos reached 1M within 7 days, the series reversed the 3-month engagement decline within 2 months - Managed Instagram account (@isomerskincare), brainstormed, filmed, and edited video content, created and published 10 - 15 reels content per month Marketing Executive, Laowa Venus Optics Nov 2022 - April 2024 -Led 6 product launches, executed comprehensive and strategic marketing promotions via YouTube, Instagram, and X - Pitched and collaborated with 100+ global influencers for product review, seeding campaigns, and product launch promotions - PIC of the UK TPS events - Created 13 email campaigns via Mailchimp and performed A/B testing, email open rate 28-52% and surpassed industry average rate Marketing Assistant (Events & Promotions), SF Express Ltd. HK Nov 2020 - March 2022 - Executed monthly calendar across channels, including Instagram, Facebook, WeChat, Weibo, and newsletter - Assisted with on-site booth CRM activities planningWWWWI’m a creative strategist with 5 years of experience crafting content and executing marketing campaigns that align with company objectives and industry best practices. I specialize in creating compelling narratives that drive results, with a proven track record of creating compelling content (_Website not available. Sign in: https://www.twine.net/signup_ reversing engagement declines, and growing followers. Having collaborated with brands like Uniqlo, Adidas, and Benefit, I excel at tailoring content strategies to fit bra…