I’ve always been fascinated by the stories brands tell—and the ones they don’t.
Marketing started as a curiosity for me: Why do some campaigns stick while others fade? What makes someone choose one brand over another?
That curiosity grew into a passion for discovering what truly connects people to ideas, and over the years, it’s shaped my journey as a marketer.
I’ve had the privilege of learning some invaluable lessons along the way:
- Great marketing isn’t about making noise—it’s about starting conversations.
- Creativity and strategy are partners, not opposites—the best campaigns are where they meet.
- The key to growth lies in understanding people first and then delivering solutions that matter.
𝗪𝗵𝗮𝘁 𝘀𝗲𝘁𝘀 𝗺𝗲 𝗮𝗽𝗮𝗿𝘁?
-> A proven ability to merge creativity with data-driven strategies, delivering campaigns that resonate and perform. For example:
-Boosted a client’s social media engagement by 20% in 6 months through creative campaigns and consistent storytelling.
-Successfully upsold projects worth ₹3 lakh (~€3,500) for the company, ensuring exceptional client satisfaction.
-Spearheaded a rebranding campaign for a startup, resulting in a 25% increase in customer inquiries within the first month.
-Increased website traffic for a client by 40% through a targeted SEO and content strategy.
-> Hands-on experience in content creation, client management, and integrated marketing campaigns during my 2 years as a Brand Associate.
-> A passion for learning—right now, I’m diving deep into analytics, consumer behavior, and neuromarketing during my MSc in Digital Marketing at UCD.
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