A experienced creative leader with over a decade of experience in brand strategy, hands on design + animation, design direction, and rebranding, I have successfully led innovative campaigns for high-profile brands across various industries. My expertise spans hands on creation, creative leadership, marketing strategy, and fostering collaborative, high-performing teams.
Key Experience:
Head of Creative at Buyagift & Red Letter Days_Phone details not available. Sign in: https://www.twine.net/signup_):
Led the complete rebranding of both companies.
Developed and executed brand marketing strategies through photography, video, and animation.
Design Director & Lead Creative at Boots:
Led the Soap & Glory rebrand, managing a team of nine creatives.
Creative Lead at Joseph Joseph (5 years):
Directed branding and marketing efforts, including design direction, video creation, and art direction.
Creative Director at Moonpig_Phone details not available. Sign in: https://www.twine.net/signup_):
Played a key role in the Moonpig rebrand that won a D&AD award.
Led campaigns across multiple platforms, including email, web, animation, and TV ads.
Managed the creation of new brand guidelines and developed innovative AR-based campaigns.
Established Moonpig’s first animation department and led a team of 50+ in the creative studio.
Contributed to the company’s IPO in 2021, ensuring collaboration across teams and enhancing branding.
Agency Experience:
Worked at Landor, Ziggurat Brands, Wren & Rowe, and JKR, managing branding projects for companies like BP, Tetley, Heinz, and Walkers.
Founded Wren & Rowe Jnr, a specialist team focused on children’s projects.
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