Twine
Twine

A experienced creative leader with over a decade of experience in brand strategy, hands on design + animation, design direction, and rebranding, I have successfully led innovative campaigns for high-profile brands across

Lance Smith Design

A experienced creative leader with over a decade of experience in brand strategy, hands on design + animation, design direction, and rebranding, I have successfully led innovative campaigns for high-profile brands across various industries. My expertise spans hands on creation, creative leadership, marketing strategy, and fostering collaborative, high-performing teams. Key Experience: Head of Creative at Buyagift & Red Letter Days_Phone details not available. Sign in: https://www.twine.net/signup_): Led the

Available to hire

A experienced creative leader with over a decade of experience in brand strategy, hands on design + animation, design direction, and rebranding, I have successfully led innovative campaigns for high-profile brands across various industries. My expertise spans hands on creation, creative leadership, marketing strategy, and fostering collaborative, high-performing teams.

Key Experience:

Head of Creative at Buyagift & Red Letter Days_Phone details not available. Sign in: https://www.twine.net/signup_):

Led the complete rebranding of both companies.
Developed and executed brand marketing strategies through photography, video, and animation.
Design Director & Lead Creative at Boots:

Led the Soap & Glory rebrand, managing a team of nine creatives.
Creative Lead at Joseph Joseph (5 years):

Directed branding and marketing efforts, including design direction, video creation, and art direction.
Creative Director at Moonpig_Phone details not available. Sign in: https://www.twine.net/signup_):

Played a key role in the Moonpig rebrand that won a D&AD award.
Led campaigns across multiple platforms, including email, web, animation, and TV ads.
Managed the creation of new brand guidelines and developed innovative AR-based campaigns.
Established Moonpig’s first animation department and led a team of 50+ in the creative studio.
Contributed to the company’s IPO in 2021, ensuring collaboration across teams and enhancing branding.
Agency Experience:

Worked at Landor, Ziggurat Brands, Wren & Rowe, and JKR, managing branding projects for companies like BP, Tetley, Heinz, and Walkers.
Founded Wren & Rowe Jnr, a specialist team focused on children’s projects.

See more

Language

Education

Ba Hons Degree at Norwich University of the Arts
September 4, 2017 - June 11, 2010
Animation Degree at New York Film Academy
March 14, 2019 - March 12, 2025
Animation Degree at New York Film Academy
September 7, 2009 - May 25, 2007

Qualifications

Ba Hons Degree
September 3, 2007 - June 19, 2010

Industry Experience

Retail
    uniE613 Rebrand and hands on creative
    Head of Creative at Buyagift & Red Letter Dayshttps://www.twine.net/signin): Led the complete rebranding of both companies. Developed and executed brand marketing strategies through photography, video, and animation. Design Director & Lead Creative at Boots: Led the Soap & Glory rebrand, managing a team of nine creatives. Creative Lead at Joseph Joseph (5 years): Directed branding and marketing efforts, including design direction, video creation, and art direction. Head of Creative at Moonpighttps://www.twine.net/signin): Played a key role in the Moonpig rebrand that won a D&AD award. Led campaigns across multiple platforms, including email, web, animation, and TV ads. Managed the creation of new brand guidelines and developed innovative AR-based campaigns. Established Moonpig’s first animation department and led a team of 50+ in the creative studio. Contributed to the company’s IPO in 2021, ensuring collaboration across teams and enhancing branding.