Experienced Marketing Director | Apparel & Lifestyle Brand | 5x ROI Achiever Skills: ✅Marketing Strategy Planning & Execution ✅Social Media Management & Marketing ✅Facebook Ad Campaigns ✅Email Marketing Campaigns ✅Marketing Automation ✅Google Analytics Analysis ✅SEO & On-Page Optimization Core Strengths: ▪️Marketing Strategy: Break down complexity, develop effective plans, and achieve goals. ▪️Social Media Management: Engaging content, increased presence, and untapped audience reach. ▪️Facebook Advertising: Target analysis, budget management, engaging and effective ads. ▪️Email Marketing: Campaign creation, A/B testing, automation, segmentation, and revenue growth. ▪️SEO: Keyword research, audit, optimization, backlink generation, and online visibility improvement. Postgraduate in Fashion Business Marketing from Pearl Academy. Detail-oriented, creative, and passionate about delivering exceptional results for clients. Let's boost your business with expert marketing and sales support. From Facebook ads to email campaigns and more. Contact me now.

mnsh1293

Experienced Marketing Director | Apparel & Lifestyle Brand | 5x ROI Achiever Skills: ✅Marketing Strategy Planning & Execution ✅Social Media Management & Marketing ✅Facebook Ad Campaigns ✅Email Marketing Campaigns ✅Marketing Automation ✅Google Analytics Analysis ✅SEO & On-Page Optimization Core Strengths: ▪️Marketing Strategy: Break down complexity, develop effective plans, and achieve goals. ▪️Social Media Management: Engaging content, increased presence, and untapped audience reach. ▪️Facebook Advertising: Target analysis, budget management, engaging and effective ads. ▪️Email Marketing: Campaign creation, A/B testing, automation, segmentation, and revenue growth. ▪️SEO: Keyword research, audit, optimization, backlink generation, and online visibility improvement. Postgraduate in Fashion Business Marketing from Pearl Academy. Detail-oriented, creative, and passionate about delivering exceptional results for clients. Let's boost your business with expert marketing and sales support. From Facebook ads to email campaigns and more. Contact me now.

Available to hire

Experienced Marketing Director | Apparel & Lifestyle Brand | 5x ROI Achiever

Skills:

✅Marketing Strategy Planning & Execution
✅Social Media Management & Marketing
✅Facebook Ad Campaigns
✅Email Marketing Campaigns
✅Marketing Automation
✅Google Analytics Analysis
✅SEO & On-Page Optimization

Core Strengths:

▪️Marketing Strategy: Break down complexity, develop effective plans, and achieve goals.
▪️Social Media Management: Engaging content, increased presence, and untapped audience reach.
▪️Facebook Advertising: Target analysis, budget management, engaging and effective ads.
▪️Email Marketing: Campaign creation, A/B testing, automation, segmentation, and revenue growth.
▪️SEO: Keyword research, audit, optimization, backlink generation, and online visibility improvement.

Postgraduate in Fashion Business Marketing from Pearl Academy. Detail-oriented, creative, and passionate about delivering exceptional results for clients.

Let’s boost your business with expert marketing and sales support. From Facebook ads to email campaigns and more. Contact me now.

See more

Skills

Fa
Facebook Ads
Br
Branding
Co
Copywriting
Em
Email Marketing

Experience Level

Facebook Ads
Expert
Branding
Expert
Copywriting
Expert
Email Marketing
Expert

Language

English
Fluent
Hindi
Fluent

Education

PGDM: Marketing & Business at Pearl Academy
August 1, 2017 - May 31, 2019
B. Tech. at Graphic Era University
July 1, 2011 - April 30, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Other, Consumer Goods, Retail
    uniE621 Seba Anthony Menswear: Marketing and Social Media Specialist
    Objective: ▪️Enhance the online presence of Seba Anthony Menswear ▪️Drive engagement and increase brand awareness ▪️Foster meaningful connections with the target market Planning and Execution: ▪️Developed a well-defined content calendar for consistent posting ▪️Created compelling visual content and engaging copywriting ▪️Reached out to influencers and celebrities for collaborations ▪️Incorporated user-generated content to build a community Outcomes and Learnings: ▪️Significant growth in followers, engagement, and brand recognition ▪️Increased reach and customer interactions ▪️Valuable insights into audience preferences and content performance ▪️Understanding the impact of influencer marketing ▪️Sharpened skills in content creation, social media management, and customer engagement Overall, my role as a marketing and social media specialist at Seba Anthony Menswear allowed me to achieve tangible outcomes, gain insights into audience behavior, and further develop my expertise in marketing and social media management.
    uniE621 Miso by Sonia: Social Media Specialist
    Objective: ▪️Enhance the online presence of Miso by Sonia ▪️Drive engagement and increase followers ▪️Establish Miso by Sonia as a leading fashion brand ▪️Foster meaningful connections with the target audience Planning and Execution: ▪️Curated captivating content for posts, stories, and feed planning ▪️Promptly responded to DMs and comments to nurture a sense of community ▪️Collaborated with influencers and leverage user-generated content ▪️Utilized basic graphic design skills to enhance visual appeal ▪️Crafted compelling captions and conducted hashtag research Outcomes and Learning: ▪️Significant growth in followers and engagement ▪️Increased visibility within the fashion industry ▪️Established a loyal and engaged community of followers ▪️Expanded brand reach through influencer collaborations ▪️Reinforced the power of social media as a marketing tool ▪️Insights into audience preferences, content strategy, and community management ▪️Enhanced skills in graphic design, caption writing, and hashtag research Overall, my role as a social media specialist for Miso by Sonia allowed me to drive tangible outcomes, increase followers and engagement, and gain valuable insights into effective social media strategies and content creation.
    uniE621 May Month Facebook Ads Campaign for HOS: Boosting Sales
    Goal: The primary objective of this project was to drive sales conversion for HOS E-commerce through targeted Facebook ad campaigns. We implemented two ongoing campaigns: the Advance Shopping campaign and the Look-Alike Sales campaign. Execution: In the Advance Shopping campaign, we utilized automatic and broad targeting to reach a wider audience. For the Look-Alike Sales campaign, we focused on a more specific audience by using a 1% Look-Alike audience based on the Add to Cart event. Both campaigns were carefully optimized to maximize reach and engagement. Results: The Advance Shopping campaign generated 5 purchases with a Return on Ad Spend (ROAS) of 4.10, while the Look-Alike Sales campaign resulted in X purchases with a ROAS of 3.79. These results were in line with the industry average, indicating a successful implementation of the campaigns. Learning: Through this project, we gained valuable insights into the effectiveness of different targeting strategies. We observed that a more refined audience targeting approach, such as the Look-Alike Sales campaign, yielded slightly lower ROAS compared to the broader targeting in the Advance Shopping campaign. These learnings will guide future campaign optimizations and help us further refine our targeting strategies to improve results.
    uniE621 Facebook Ads Campaign | HOS: Driving Sales Conversion| Impressive ROAS
    Goal: The goal of the Facebook ads project at HOS during the months of February-March was to drive sales conversion for their e-commerce store. The campaign targeted a Lookalike audience based on Add to Cart 1% to reach potential customers who exhibited similar behavior to previous high-intent shoppers. Execution: The campaign ran for a duration of two months, utilizing compelling ad creatives, persuasive copywriting, and strategic audience targeting. The focus was on driving traffic to the website, encouraging Add to Cart actions, and ultimately increasing purchases. The campaign was continuously monitored and optimized for maximum performance and return on ad spend (ROAS). Outcomes: The results of the campaign, as shown in the attached screenshot, were highly successful. The campaign generated a total of 26 purchases, with a remarkable ROAS of 4.48, surpassing the industry average. The campaign's performance also included other metrics such as click-through rate (CTR), cost per click (CPC), and conversion rate, all of which demonstrated the effectiveness of the Facebook ads in driving e-commerce sales. Learning: This project provided valuable insights into the effectiveness of Lookalike audience targeting for sales conversion. It demonstrated the importance of well-crafted ad creatives, persuasive copywriting, and continuous monitoring to optimize performance. The exceptional results across various metrics, including the impressive ROAS, validate the successful execution of the campaign and showcase the potential of Facebook ads for driving e-commerce growth.
    uniE621 HOS Fashion: Marketing and Social Media Strategis
    Objective: ▪️Enhance the online presence of HOS Fashion and engage the target audience ▪️Drive measurable growth in followers and engagement ▪️Create visually appealing and compelling content ▪️Foster customer interactions and optimize brand reach through strategic planning and execution Planning & Execution: ▪️Developed a comprehensive content calendar to ensure consistency and brand cohesion ▪️Created high-quality visuals and graphics to captivate the audience and convey brand identity ▪️Conducted thorough research and analysis to guide copywriting and hashtag strategies ▪️Scheduled posts and managed timely content uploads ▪️Actively engaged with the audience by responding promptly to direct messages and comments Outcomes & Learning: ▪️Achieved a significant increase in followers and engagement ▪️Enhanced brand visibility and established strong brand loyalty ▪️Gained valuable insights into effective content creation, graphic design, social media management, and community engagement ▪️Strengthened skill set and expertise in social media marketing strategies Overall, my experience with HOS Fashion allowed me to drive tangible results, increase followers and engagement, and deepen my understanding of effective social media marketing practices. I am eager to leverage these learnings and expertise in future projects to assist brands in achieving their digital marketing goals.

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