My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others. From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards. Let’s work together!

Najar Vela

My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others. From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards. Let’s work together!

Available to hire

My name is Najar Vela and I am a Brand Designer located in Merida, Yucatan, Mexico. I am driven by the passion to help brands become memorable, unique and successful, I have more than 18 years of experience in a wide range of disciplines creating world-class graphic design projects and brand identities for state governments, restaurants , start-ups, architecture firms, health centers, NGOs, sport brands, international organizations, among others.

From concept to execution, I have developed projects that involve all aspects of a branding process, from brand strategy and naming, to creating a visual and graphic universe, digital, collateral, messaging and brand standards.

Let’s work together!

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Skills

Adobe InDesign
T-
T-shirt Design
So
Social Media Design
Pr
Presentation Design
Po
Poster
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Experience Level

Adobe InDesign
Expert
T-shirt Design
Expert
Social Media Design
Expert
Presentation Design
Expert
Poster
Expert
Logo
Expert
Letterhead
Expert
Illustration
Expert
GIF
Expert
Editorial Illustration
Expert
Business Card
Expert
Brochure
Expert
Branding
Expert
Book Cover
Expert
Advert Design
Expert
Adobe Photoshop
Expert
Adobe Illustrator
Expert
Microsoft Powerpoint
Expert
Infographic
Expert
Product Design
Expert
Web Design
Expert
Freelance Gig
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced
Portuguese
Intermediate

Education

Bachelor in Graphic Communication Design at Universidad Anahuac Mayab, Merida, Mexico
August 15, 1998 - August 15, 2002
Master in Marketing and Advertising at Universidad Anahuac Mayab, Merida, Mexico
September 14, 2002 - September 15, 2004
Diploma in Brand Design and Management at Universitat Jaume I, Spain
October 5, 2007 - June 5, 2008
Master Class in Footwear Design at Pensole Footwear Design Academy, Portland, Oregon, USA
February 17, 2017 - March 17, 2017
2017 Pensole-M Lab Powered by Vibram 4 Week Master Class in Footwear Design

Qualifications

Add your qualifications or awards here.

Industry Experience

Education, Government, Healthcare, Non-Profit Organization, Professional Services, Real Estate & Construction, Retail, Travel & Hospitality, Consumer Goods, Software & Internet, Manufacturing, Other
    uniE621 All In Your Mind Rebranding
    Overview: Endurance training is primarily focused on professional athletes, but what about those amateur athletes who want to raise their level of training? This is where All In your Mind comes into play. Founded in Mexico and Spain in 2010 by Roberto Cejuela and Jonathan Esteve, All In Your Mind is a training system specialized in triathlon and running. Its main goal is to generate fully personalized training programs, following the procedures that are applied with high-performance athletes, but adapted to the necessary doses for each amateur athlete. Challenge: What started out as an editorial design project ended in a complete rebranding. One of the problems they were facing was that the brand name was not the usual in the category and the logo and visual identity felt outdated and disconnected from the sports universe. In fact, some people confused the brand with other type of business. After a deep analysis they decided to keep the name and start working on the redesign of the logo and visual system, and so the adventure began. They needed a new visual identity that communicate the purpose and sporting character of the brand in a better way, increasing its positioning and recognition, while maintaining its essence and 8-year history. Outcome: A strategic rebrand including a new logo and visual system, messaging and collateral that helped All In your Mind to communicate better with their audience, reinforcing its position in the market and increasing brand recognition. branding graphicdesigner logo designer rebranding logodesign branddesign webdesigner photo