A dynamic and results-driven senior designer passionate about crafting brands and enhancing user experiences. Skilled in Adobe Creative Suite, Figma, and project management, I excel in setting and upholding rigorous quality standards while driving measurable results through strategic B2B and B2C advertising initiatives. With a proven track record of reducing client complaints and increasing client satisfaction, I am adept at fostering collaboration, empowering teams, and driving innovation. From creating frameworks for process standardization to implementing innovative design solutions, I am committed to delivering impactful results and shaping unforgettable brand experiences. Graphic Designer | Head Designer | Ever Bridal | Nov 2023 - May 2024 ------- As a member of Ever Bridal, a marketing agency specializing in the wedding industry, I manage our client's brands and our own, alongside coaching our design team. My role includes conducting rigorous Quality Assurance checks on all deliverables to ensure they meet the quality standards I started to set since the company didn't previously have them, resulting in lowering client complaints related to design to almost 0%. Moreover, I meticulously optimize these deliverables for ideal performance on Facebook and Instagram platforms. I also perform CRO optimization and oversee these kinds of processes. Additionally, I lead the creation of B2B advertisements for the company, consistently adhering to Meta's advertising guidelines. A set of ads and templates I designed for one of our clients made their CPL drop 37% During my time in this company, I’ve managed projects and researched strategies to increase lead attraction and secure bookings for wedding venues. One project helped increase bookings by 20%. I’ve helped create frameworks and standards for our niche and our asset creation process, which has increased lead conversion and client retention. Graphic Designer | IT’S NOW, Colombia | Aug2021 - Present (Freelance) -------- It's Now it's a Colombian Marketing Agency. During the time I’ve been working with them, I’ve been in charge of creating brands related to holistic wellness, beauty, fashion, and retail. I’ve also designed Instagram feeds for jewelry clients and graphic elements for corporative events. I also did their whole rebranding for the agency's relaunch. Graphic Design Team Leader | Design Pickle, AR - Remote | Nov2020 - May2022 Graphic Designer | Design Pickle, AR - Remote | March 2020 - Nov2020 ------- Design Pickle is a Global Graphic Design company by subscription where people or businesses can access unlimited design requests for a fixed fee. As a Pickle Graphic Designer, I was in charge of creating email templates, web designs, social media images, brands, and packaging, among other items, for several customers, including entrepreneurs, marketing agencies, churches, and lawyers. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_…A dynamic and results-driven senior designer passionate about crafting brands and enhancing user experiences. Skilled in Adobe Creative Suite, Figma, and project management, I excel in setting and upholding rigorous quality standards while driving measurable results through strategic B2B and B2C advertising initiatives. With a proven track record of reducing client complaints and increasing client satisfaction, I am adept at fostering collaboration, empowering teams, and driving innovation. From creating frameworks for process standardization to implementing innovative design solutions, I am committed to delivering impactful results and shaping unforgettable brand experiences. Graphic Designer | Head Designer | Ever Bridal | Nov 2023 - May 2024 ------- As a member of Ever Bridal, a marketing agency specializing in the wedding industry, I manage our client's brands and our own, alongside coaching our design team. My role includes conducting rigorous Quality Assurance checks on all deliverables to ensure they meet the quality standards I started to set since the company didn't previously have them, resulting in lowering client complaints related to design to almost 0%. Moreover, I meticulously optimize these deliverables for ideal performance on Facebook and Instagram platforms. I also perform CRO optimization and oversee these kinds of processes. Additionally, I lead the creation of B2B advertisements for the company, consistently adhering to Meta's advertising guidelines. A set of ads and templates I designed for one of our clients made their CPL drop 37% During my time in this company, I’ve managed projects and researched strategies to increase lead attraction and secure bookings for wedding venues. One project helped increase bookings by 20%. I’ve helped create frameworks and standards for our niche and our asset creation process, which has increased lead conversion and client retention. Graphic Designer | IT’S NOW, Colombia | Aug2021 - Present (Freelance) -------- It's Now it's a Colombian Marketing Agency. During the time I’ve been working with them, I’ve been in charge of creating brands related to holistic wellness, beauty, fashion, and retail. I’ve also designed Instagram feeds for jewelry clients and graphic elements for corporative events. I also did their whole rebranding for the agency's relaunch. Graphic Design Team Leader | Design Pickle, AR - Remote | Nov2020 - May2022 Graphic Designer | Design Pickle, AR - Remote | March 2020 - Nov2020 ------- Design Pickle is a Global Graphic Design company by subscription where people or businesses can access unlimited design requests for a fixed fee. As a Pickle Graphic Designer, I was in charge of creating email templates, web designs, social media images, brands, and packaging, among other items, for several customers, including entrepreneurs, marketing agencies, churches, and lawyers. _Website not available. Sign in: https://www.twine.net/signup_ _Website not available. Sign in: https://www.twine.net/signup_WWWW…