I have a strong track record in developing and executing content strategies that drive brand awareness, engagement, and conversion across digital platforms. My approach is rooted in data-driven storytelling, audience insights, and performance marketing, ensuring content not only resonates but also delivers measurable results.
Content Strategy Development
Content Execution :
Social Media Marketing – developed and executed high-performing campaigns across LinkedIn, Instagram, TikTok, X, YouTube, and Facebook, increasing engagement and follower growth.
Website & Blogs – managed and optimised web content, ensuring alignment with SEO best practices to drive organic traffic.
Email & CRM – created personalised, automated email sequences for nurture, retention, and acquisition.
Video & Interactive Content – collaborated with design and production teams to develop branded videos, live streams, webinars, and interactive assets for multi-platform distribution.
Performance Optimisation – leveraged GA4, social analytics, and A/B testing to refine content strategies based on engagement, CTR, and conversion metrics.
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