Greenbelt Magazine is a well-established news and publication house in Boise, Idaho.
OBJECTIVE:
Enhance the overall user experience, align with the brand’s identity, and boost user engagement.
CHALLENGE:
The existing website faced usability issues, low conversion rates, and outdated design…Greenbelt Magazine is a well-established news and publication house in Boise, Idaho.
OBJECTIVE:
Enhance the overall user experience, align with the brand’s identity, and boost user engagement.
CHALLENGE:
The existing website faced usability issues, low conversion rates, and outdated design elements.
DESIGN PROCESS:
As a UX Designer, I conducted a thorough UX audit of the current website.
Identified pain points:
Cluttered navigation: Users struggled to find relevant content.
Inconsistent branding: The site lacked a cohesive visual identity.
Complex sign-up process: Discouraged potential subscribers.
User Personas:
News Enthusiast: Regular readers seeking up-to-date news.
New Visitors: Interested in exploring diverse content.
Ideation and Strategy
Mood Board:
We envisioned a website where users felt curious, informed, and engaged.
Mood statements: “Users feel excited to explore,” “Ready to invest time.”
Information Architecture (IA):
Simplified navigation: Clear categories, intuitive labels.
Conversion Funnel: Streamlined sign-up process.
Content Hierarchy: Prioritized news articles, features, and subscriptions.
Visual Design: Fresh, modern, and aligned with Greenbelt’s brand.
Implementation and Testing
Prototyping:
Created wireframes and interactive prototypes using Figma.
Tested user flows, ensuring seamless navigation.
A/B Testing:
Rolled out variations of the redesigned sign-up page.
Monitored conversion rates and user behavior.
Iterated based on data insights.
Visual Design and Launch
Visual Elements:
Vibrant color palette: Inviting and energetic.
Hero Images: Showcased captivating news stories.
Typography: Readable and modern.
Responsive Design:
Optimized for mobile, tablet, and desktop.
Consistent experience across devices.
Launch and Results:
Conversion Rate: Increased from 30% to 56% post-redesign.
Positive user feedback: “Love the new layout!” “Easy sign-up process.”
RESULT
The Greenbelt Magazine website redesign not only improved usability but also drove higher engagement and conversions.
By focusing on user needs, strategic IA, and compelling visuals, I transformed the digital experience for Greenbelt’s audience.WWGreenbelt Magazine is a well-established news and publication house in Boise, Idaho.
OBJECTIVE:
Enhance the overall user experience, align with the brand’s identity, and boost user engagement.
CHALLENGE:
The existing website faced usability issues, low conversion rates, and outdated design elem…
