I don’t like using terms like expert-level copywriter because the term implies that you’ve mastered all that exists regarding a topic or craft. You’ve reached a pinnacle, eventually level out, and unfortunately provide a generic product. Instead, I like the term growing copywriter, or exploratory copywriter.
It’s impossible to master something that changes daily - no two brands are the same, and as a journeying copywriter, I have new opportunities to craft different personalities - unique voices that bring your company to life. As a career copywriter, not only am I able to make a living but can also satisfy my never ending quest for knowledge, culture, and perspective.
The larger part of my portfolio is focused on the automotive and substance abuse recovery industries. I never try and limit myself to one particular niche, as I’ve had the opportunity to work for clients of all backgrounds and sizes.
It’s your story, and it deserves to be told. Discover the difference between average and authentic copywriting.
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