One of my core beliefs in the design process is the importance of thorough research and understanding of the client’s brand identity and objectives. I am committed to delving into the essence of each brand I work with, ensuring that the final artwork not only meets but exceeds their expectations. My experience spans across diverse projects, including but not limited to wayfinding signage for prominent institutions like the NHS, branding for medical companies, large-scale advertising campaigns, and digital design, amongst smaller projects for local law firms, salons, builders, letting agencies, dentists and more.
I am an avid learner, always enthusiastic about acquiring new skills and adapting to emerging technologies. For instance, when tasked with creating a website for a previous employer, I proactively taught myself how to create a website to deliver the results they were looking for. This approach not only led to the successful launch of the new website, but also earned me the opportunity to revamp the company’s original website.
Currently transitioning from the hospitality industry back to my true career within the design world, I am eager to immerse myself in a dynamic environment where I can thrive creatively, meet deadlines, and collaborate with fellow designers and a larger team.
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