Payton is a Marketing Manager with nearly a decade of experience and a proven track record of driving growth and engagement across paid and organic channels. Mostly within the e-commerce and nonprofit space. In their previous roles, Payton led comprehensive integrated marketing strategies that resulted in a 40% year-over-year increase in sales and a 30% boost in conversion rates in their most recent position. They have successfully managed paid and organic campaigns on platforms such as Meta, Google, TikTok, and Pinterest, achieving an average 25% improvement in overall ROI. Payton's expertise extends to crafting personalized email drip campaigns that have significantly nurtured leads and increased conversions. With experience in both freelance and in-house roles, Payton excels in leveraging data-driven insights to optimize campaigns and deliver impactful results.…Payton is a Marketing Manager with nearly a decade of experience and a proven track record of driving growth and engagement across paid and organic channels. Mostly within the e-commerce and nonprofit space. In their previous roles, Payton led comprehensive integrated marketing strategies that resulted in a 40% year-over-year increase in sales and a 30% boost in conversion rates in their most recent position. They have successfully managed paid and organic campaigns on platforms such as Meta, Google, TikTok, and Pinterest, achieving an average 25% improvement in overall ROI. Payton's expertise extends to crafting personalized email drip campaigns that have significantly nurtured leads and increased conversions. With experience in both freelance and in-house roles, Payton excels in leveraging data-driven insights to optimize campaigns and deliver impactful results.WWWW…