Sustainability PR campaign tactic and Spanish beer speak easy visualisation
We’re working on behalf of a beer brand who has launched a new product innovation that removes the use of plastic ring cones and as a result saves the industry the equivalent of 60M plastic bags a year.
We have some experiential marketing ideas that we’d like to bring to life through scamps:
Beer extinction by 2050
Beer is under threat unless we preserve our water supplies, there’s already reports of water containing micro-plastics. To bring this statement to life, we want to create a pop-up pub called The (Sunken) Ship. This is a pub that doesnt serve beer and in fact serves pints of congealed black liquid containing pieces of plastic. Image request:
- External pub swinging sign of wall - The (Sunken) Ship above image of sinking ship. Image to include logo (which we’ll send)
- Mock up of bar with only the landlord behind four beer pumps looking glum. No customers / no life in pub. We see the landlord holding up a pint of black liquid with a piece of plastic ring sticking out of it
Mahou’s Speakeasy
we’re building the UK’s smallest bar in Shoreditch. it’s just two shutters that open up to serve ice cold beer. We launch quietly and then let influencers make it cool. How do you get served? You walk up to the Spanish shutters (I can share an image) and whisper ‘the time is mahou’. We have an image of the shutters but need a mock up of two young cool men outside it with the shutters open drinking a mahou each.
I can share some visuals of what we’ve developed so far.
Are you looking to pay or is this a collaboration?
Pay to hire someone
Is this ongoing work or a one off job?
One-off specific project or job
How would you prefer to pay for the project?
Day rate
What’s your day rate budget range? (USD)
$250-400 (Industry average)
Do you have an estimate of the job or project length?
2-3 days
Are you a company or individual hiring?
Company
Do you have internal sign off on the hire?
Yes
Do you need to hire for a specific city, country or place?
No, we can work online
When do you want to have the freelancer secured by?
ASAP
What is most important for this job?
Quality
How many freelancers do you want to contact you?
2-3
Do you have a job specification or creative brief?
Yes (please enter this in the description)
Does the freelancer need insurance?
No
Where did you find Twine?
From a friend
- Phone
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