Alfa Financial Software: Marketing Manager (Part Time, Temp)

Digital Marketer is needed in Royal Oak, United States.

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Client: Alfa Financial Software

Location: Royal Oak, MI

Contract: Part Time

Job Description:

Alfa has a great opportunity for a part-time (24 hours per week), temporary (fixed term contract), Marketing Manager, based in our Royal Oak, Michigan Office. This is a key role in the internal Marketing function for the US operations of a global financial software company. Reporting to the Head of US Operations, you will be responsible for leading and executing the Marketing strategy in its achievement of marketing objectives. The Marketing Manager develops and oversees the organization’s marketing strategy in the US, including the marketing budget and the publication of all marketing material. This role is a temporary position to cover a maternity leave period. The length of this fixed term contract will be approximately 11 months, from late August 2023 to early August 2024.

Primary responsibilities/duties:

• Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
• Market through various channels and segment databases working with large data sets
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
• Manage and execute marketing events, including all logistics and communications while ensuring engagement with appropriate stakeholders
• Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow and retention
• Support marketing research projects to generate consumer insights in support of improved marketing strategy and communications
• Partner with creative teams, other internal stakeholders, and external agencies and vendors and drive projects as appropriate
• Execution of marketing campaigns from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes for the US
• Execute US social media strategy including content creation
• Approve all US content marketing materials
• Contribute to US collateral development in support of new marketing campaigns
• Maintain, track and report against the approved marketing budget

Required experience/qualifications:

• Degree qualification in any related field
• Experience of working in a marketing team in a similar sized company
• Experience in online publishing and editing skills and expertise in social media channels
• Ability to form strong working relationships across the company
• Posses excellent internal and external communication skills

About Alfa:

With over 400 employees worldwide, we’re a leading provider of software and services to the global auto and equipment finance industries. Alfa Systems, our technology platform, is at the heart of some of the world’s largest asset finance companies. Key to the business case for each implementation is Alfa Systems’ ability to consolidate multiple client systems onto a single platform. Alfa Systems supports both retail and corporate business for auto, equipment, wholesale and dealer finance on a multijurisdictional basis, including leases/loans, originations and servicing. An end-to-end solution with integrated workflow and automated processing using business rules. With over 30 current clients and 26 countries served, Alfa has been delivering successful projects for our customers since 1990, and is expanding rapidly throughout Europe, North America and beyond.