Proactis: Campaign Marketing Manager (Maternity Cover)

Digital Marketer is needed in Aberdeen, United Kingdom.

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Client: Proactis

Location: Aberdeen, United Kingdom

Contract: Part Time, Maternity Cover

Company Description

• Proactis Tenders Limited provides e-procurement software solutions for public sector buyers, national governments, and private sector suppliers.
• Our products and services help simplify and bring clarity to the procurement process, bringing buyers and suppliers together and providing effective and efficient tools for successfulcommercial relationships.
• Our main product – Tenders Direct - is the leading tender alert subscription service in the UK, with over 3,000 customers across multiple sectors, largely drawn from the SME market.
• Our Training and Consultancy services provide additional support for customers to help them maximize bid success rates and develop their public sector income streams.
• With 30 years of successful trading behind us, Proactis Tenders have solid foundations on which to continue to grow.
• The financial backing of private equity owned, international software player Proactis Group, means that we have an exciting future ahead.
• The marketplace is competitive, requiring agility and adaptability, and we have the means to innovate, investing in products, people, and processes to build on our success.

Why join the Proactis team?

• Well established, the market leaders in the field.
• Be part of an organization with a genuine spirit of teamwork and cooperation.
• Freedom to bring your ideas and create your own success story within a highly supportive environment.
• Opportunity to be an outstanding and visible contributor to the company’s success.

Job Description

We are currently seeking a Campaign Marketing Manager to join our team for a temporary period covering a maternity leave. This opportunity is initially for a fixed term, but there is potential for a permanent position at the end of the contract for the right candidate.

The core purpose of this role is to support our lead and demand generation activities, assist in the expansion of marketing projects, and help develop and fulfill the requirements of our marketing strategy.

Marketing campaigns

• Drive lead nurturing and lead to opportunity optimization
• Campaign planning
• Build and manage Email nurture journeys
• Build and manage online nurturing journeys
• Drive web traffic and traffic to lead optimization
• Manage and execute PPC campaigns (run by external agency)
• Manage and execute paid marketing campaigns (internal & external agency)
• Manage and Optimize website journeys
• Track and report on campaigns
• Market research
• Advise on areas of improvement

Extra

• Contribute to monthly reporting
• Contribute to yearly marketing plan
• Provide marketing guidance and support for business-wide projects

Qualifications

• Around 3 years’ experience in a similar role which involves developing, managing, and adapting marketing plans.
• A demonstrable track record of delivering ROI for email-based and online campaigns – B2B preferable
• Experience in coaching and mentoring
• Educated to degree level in media or marketing
• Proficient in using marketing systems such as CRM, marketing email clients, MS Office, Google Analytics, CMS, and social media platforms

Additional Information

• Strong organizational skills
• Confident communicator
• Commercially savvy, with strong multi-tasking skills
• A proactive, positive, and ‘can-do’ attitude
• Ability to analyze data to make decisions