Cornell University: Biobank Marketing and Communications Manager (Remote)

Digital Marketer is needed in Ithaca, United States.

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Client: Cornell University

Location: Ithaca, United States

Contract: Part Time, 1 Year Contract

Responsibilities include:

Strategic Marketing

• Develop and execute an integrated marketing strategy that will increase visibility and sustainability of the CVB and DAP Biobanks, including a pre- and post-plan to assess impact
• Continuous communication with CVB and DAP leadership to reach agreement on a plan and success metrics

Web Development

• Develop web resources providing information and access to the CVB and DAP Biobanks
• Provide guidance on marketing-related aspects of the CVB web presence and collaborate with stakeholders on the optimization and development of web content

Social Media and Communication Management

• Management of the CVB and DAP Biobanks social media accounts, including implementation of editorial calendar, content development, audience engagement, analytics, and campaign strategy (organic and paid)
• Organize and facilitate communication with potential CVB stakeholders (clients, donors/funders, users/researchers)
• Collaborate with partners including DAP and various Cornell social media accounts for cross-promotion opportunities and brand/messaging alignment

Lead Generation

• Develop and execute integrated marketing plans that will consider and potentially include a range of vehicles/approaches including but not limited to direct mail, email marketing, conference marketing, search engine optimization (SEO), search engine marketing (SEM) to drive qualified leads
• Nurture and cultivate leads and identify plans to convert those leads to action

Content Development

• Create, maintain, and distribute marketing materials, including brochures, newsletters, presentations, blogs, and videos, targeted towards various stakeholders
• Assist CVB leadership in the creation of progress reports for stakeholders
• Partnership marketing with external collaborators for the creation of mutually beneficial marketing materials

Public Relations Management

• Prepare and edit materials, including speaking engagement abstract and presentations, and other publications for internal and external audiences
• Manage the CVB user feedback survey program, including analysis of feedback data

Marketing and Communication Education

• Provide guidance and expertise to the CVB, DAP and College of Veterinary Medicine on the development of marketing and communication training programs aimed at scientific, research, and clinical professionals

Business Model Generation

• Contribute to the update of the CVB business plan to support its financial, operational, and social sustainability goals

Perform other duties as requested.

Employees of the CVB must adhere to the CVB’s quality management system, confidentiality statement, standard operating procedures, and organizational policies. Employees are expected to meet all of the Cornell University Staff Skills for Success, which are essential for individual and organizational success. Employees may be required to work outside of normal business hours, including occasional holidays, early mornings, evenings, and weekends.

Required Qualifications:

• Bachelor’s degree in business, marketing, communications or a related field
• 3-5 years marketing and communications experience
• Experience with different web platforms (including Drupal), user experience, and web page development
• Experience with graphic design programs such as: Adobe Creative Suite programs, particularly, InDesign, Photoshop, Illustrator, and Premiere
• Experience with email marketing platforms, such as Constant Contact, Mail Chimp
• Experience in developing, launching and evaluating results of marketing surveys, such as Qualtrics and Google Forms
• Familiarity with Smartsheet for project management
• Excellent interpersonal, oral, and written communication skills

Preferred Qualifications:

• Experience working in an academic environment
• Scientific writing
• Biobank marketing experience

This is a one-year term with the opportunity for renewal based upon funding.