James Villa Holidays: Senior Marketing Executive (Maternity Cover)

Digital Marketer is needed in Maidstone, United Kingdom.

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Client: James Villa Holidays

Location: Maidstone, United Kingdom

Contract: Full Time, Part Time, 12 Months Fixed Term

About James Villa Holidays

As part of Europe’s largest managed Vacation Rental Company Awaze, we are the leading UK beach villa specialist. We enjoy thriving in a strong growth industry boasting sizable customer demand growth as well as fierce competition from local and global competitors.

We started off as one person – James Needham, who grew his passion for properties from his spare room 30 years ago into the UK market leader. Along our journey we realized that not everything that worked in the past will allow us to compete successfully today. As a result we have been on an ambitious transformational journey upgrading our technology and processes. Our team spirit is one of hunger and ambition and we are eager to continue to improve what we do to serve our customers.

The Role

This role will report into the Marketing Communications Manager and will support with the day to day execution of all brand marketing activity. This role would suit someone who is looking to take the next step in their marketing career, or who is an experienced marketing executive or a senior executive looking for a new challenge.

We will consider part-time or job share applications for this role.

What you’ll be doing

• Working with and supporting the Marketing Communications Manager to ensure the content plans and marketing activity meet the business objectives
• To help execute the communications strategy and act as a brand guardian to ensure all activity is on brand
• To create and send weekly email newsletters via our email platform, Iterable
• To oversee the creation of social media content and ensure all content meets brand objectives
• Work alongside different departments to support the implementation of campaigns and promotions, clearly communicating these plans to the marketing team and wider business
• Report against key business metrics (as agreed in KPI documents)
• Carry out research on market trends, market opportunity, and competitor and target customer analysis to inform future value propositions.
• Content production and brand guidance for the wider marketing team, including online channels such as social media, blog and web
• Working closely with other marketing team members and other business stakeholders to meet key objectives expected of the marketing team and wider business
• Summarise, analyse and present results, using the findings to feed back into strategy formulation
• Maintain, report on and interrogate marketing KPI’s, communicating to the Marketing Communications Manager
• Research competitor activity and reporting on findings, gap analysis, etc.
• Other ad-hoc marketing requests

Key skills we need:

We’re a team full of energy and with a passion for what we do, so it’s key that you’re enthusiastic, driven and keen to be part of a team. What else do you need in order to succeed in this role?

• You will have effective communication skills and the ability to network with both internal and external colleagues
• You will have a strong attention to detail
• Organisation and time management skills are a must – you’ll be working on multiple exciting projects at one time!
• You’re passionate about travel
• Ideally, you’ll have had some experience of working within leisure/travel

Equally as important as all the technical “stuff”, we’re looking for someone who is hungry to learn, irrespective of their seniority. We don’t believe in standing still (we work in travel, after all), but instead think that everyone should be learning, all the time. Whether it’s a new piece of software, an industry event or a mentoring opportunity, we will support you to grow your skillset.

If you’re excited by working in a fast paced environment, are obsessed by all things customer and want to join us on our journey, we’d love to chat.

What we’ll give you

• This is an opportunity for you to join us at a pivotal point in time as we invest in our future
• You’ll be joining a team of genuine, passionate people
• You’ll have the freedom to choose the best way of working to get the job done. We work cross-functionally, so you’ll be given opportunities to develop skills outside of your core skillset.
• You’ll be an integral part of a team which will deliver growth, and who doesn’t want that?

We offer a competitive salary and benefits; we’re all about holidays, so we practise what we preach and offer some great travel discounts. We offer flexible working hours and hybrid working, too.