Experis: Media Manager

Media Coordinator is needed in Englewood Cliffs, United States.

Client: Experis

Location: Englewood Cliffs, United States

Contract: Contractor

Responsibilities:

• Media Strategy and Planning Leadership: Develop and execute the media strategy for the ice cream category, aligning with overall business objectives. Collaborate with internal teams to define campaign goals, target audience, and key performance indicators (KPIs).
• Media Campaign Management: Plan, launch, and manage paid national media campaigns across various channels, including television, digital, print, social. Optimize media spend to maximize return on investment (ROI) and achieve campaign objectives.
• Agency and Partner Collaboration: Manage relationships with media agencies, creative agencies, and media partners to ensure seamless campaign execution. Brief agencies on creative requirements and oversee the development of compelling ad creatives, infusing creative best practices and performance marketing learnings.
• Budget Management: Manage the media budget for the ice cream category, ensuring efficient allocation of resources. Track campaign expenditures and provide regular budget updates to stakeholders.
• Data Analysis and Reporting: Monitor campaign performance in real-time, analyzing key metrics such as reach, impressions, click-through rates, and conversion rates. Co-create comprehensive reports and dashboards to communicate campaign results and insights to leadership and cross-functionals while leading performance and optimization working sessions with clear insights, recommendations, and optimization opportunities.
• Innovation and testing and learning: Implement A/B testing and optimization strategies to improve ad creatives, messaging, targeting and capabilities utilization. Continuously experiment with new media channels and formats to drive innovation by learning what doesn’t work and being agile towards optimization, or identifying what is working and scaling efforts.
• Cross-Functional Collaboration: Collaborate with brand, CMI, quick commerce, and sales teams to align media efforts with overall brand and product strategies. Ensure brand consistency and messaging coherence across all media touchpoints.
• Market Research and Trends: Stay updated on industry trends, consumer behavior, and competitor activity in the ice cream category. Utilize market research and consumer insights to inform media strategies and campaign planning.
• Compliance and Best Practices: Ensure compliance to media golden rules and global best practices with industry regulations, advertising standards, and data privacy laws in all media activities. Stay informed about best practices in media planning and execution.
• Collaborative Project Management: Coordinate closely with cross-functional DMC team leads to strategize, plan, analyze, and execute projects, including consumer insights, brand and partnership studies, and cross-channel media measurement.
• Storytelling with Data: Use data to craft compelling narratives about the client’s performance and the impact of our media and marketing efforts.

Qualifications:

• Leadership and team management experience preferred.
• Exceptional problem-solving and critical thinking skills.
• Excellent communication/presentation skills for both internal and external stakeholders.
• The ability to be flexible & adaptive is a must.
• Creative thinking and ability to generate innovative media ideas.
• A passion for understanding consumer behavior.