California State University - Social Media Coordinator

Social Media Manager is needed in Carson, United States.

Client: California State University

Location: Carson, CA

Contract: Temporary, Full-time

Job Description

Working Title: Social Media Coordinator (Temporary)

Department Name: University Communication and Marketing

Division: President’s Office

Classification Title: Public Affairs/Communication Specialist II

Classification Salary Range: $3,761 - $6,803 per month

About the Department/Position:

Under the general supervision of the director of university communications and marketing, the university social media coordinator is primarily responsible for supporting the university’s overall mission by developing the strategy for and implementation of CSUDH’s social media presence. The social media coordinator will build brand awareness, promote CSUDH pride, create community, and build new ways to engage audiences. The key duties of the position include creating content on the main university social media accounts; establishing and promoting strategic guidance to department-level social media content creators to ensure brand and mission alignment; and responding to inquiries and interacting with audiences. In collaboration with the AVP and director of communications and marketing, communicate crisis messaging on social channels; monitor social channels as part of issues management; analyze social media metrics to develop effective short- and long-term strategies; and work collaboratively with the university communications and marketing team on integrating social media into communications and marketing activities.

Special Working Conditions:

May require on-call after-hours work, primarily providing coverage of on-campus events, or during crisis situations that require communications support.

Overview of Duties and Responsibilities:

• Social media content creation:
• Develop, plan, and implement written, photographic, and video content.
• Ensure content aligns with the university’s overall strategic goals, and core mission, vision, and values.
• Lead social media collaboration:
• Engage and build relationships with CSUDH’s community of social media content creators.
• Provide guidance and recommendations on social media best practices, social media higher education trends, and new technologies.
• Work closely with departments to ensure they understand campus branding and their role in representing the university.
• Develop, maintain, and distribute university-wide social media guidelines.
• Community and reputation management.

Requirements

• Bachelor’s degree from an accredited institution in marketing, communications, public relations, journalism, and graphic design.
• Three (3) years of work experience in communications, social media, public relations, marketing, or related field.

Knowledge, Skills, and Abilities

• Knowledge of: social media landscape, practices, strategy, technologies; uniqueness of social media platforms and their audiences; broader communications field; higher education social media trends; copyright laws; privacy/FERPA protections; accessible communications.
• Skills in: writing and editing; multimedia creation and use of creative software - Photoshop, Canva, video editing, Adobe Spark, meme creating tools, sharing tools, gif creation; graphic design; using the various features on social media platforms; problem-solving.
• Ability to: build relationships; effectively communicate and collaborate with others; communicate complex information clearly, concisely, and creatively in the university’s tone; analyze social media metrics; appropriately handle sensitive or confidential information; meet deadlines and work under pressure; multi-task.

Preferred Qualifications

• Specialized skill: Three (3) years of experience in developing and implementing social media content on all major social media platforms for a company, institution, or organization.
• Preferred qualifications:
• Higher Ed social media experience.
• Photography, videography, and graphic design experience.

General Information

• Possession of a valid Driver’s License is required. Employees in this position will be enrolled in the Department of Motor Vehicles (DMV) Government Employer Pull Notice Program.
• Satisfactory completion of a background check (including a criminal records check) is required for employment. Failure to satisfactorily complete the background check may affect the application status of applicants or the continued employment of current CSU employees who apply for the position.
• In accordance with the California State University (CSU) Out-of-State Employment Policy, the CSU is a state entity whose business operations reside within the State of California and prohibits hiring employees to perform CSU-related work outside of California

Closing Statement

California State University, Dominguez Hills, is strongly committed to achieving excellence through a diverse workforce. Individuals with disabilities requesting accommodations under the Americans with Disabilities Act (ADA) may call the Human Resources Office at (310) 243-3771.

California State University Dominguez Hills is an Affirmative Action/Equal Opportunity Employer. We consider qualified applicants for employment without regard to race, religion, color, national origin, ancestry, age, sex, gender, gender identity, gender expression, sexual orientation, genetic information, medical condition, disability, marital status, or protected veteran status.