North Carolina State University - Digital Marketing Manager

Digital Marketer is needed in Raleigh, United States.

Client: North Carolina State University

Location: Raleigh, NC

Contract: Temporary, Full-time

Job Description

The Digital Marketing Manager works with the Director of Marketing to develop digital marketing strategies for NCSCaLE, DELTA and NC State Online. They lead the execution of these strategies, managing a range of digital platforms with a focus on marketing automation and search engine optimization (SEO). The manager aligns content delivery and platform across the organization to maximize reach and conversions, collaborating with design, web development, and content staff. They also collaborate with other departments and external advertising agencies to create comprehensive, branded student journeys and marketing campaigns. The manager will play a significant role in upcoming website and marketing automation projects and is responsible for managing and analyzing Google Analytics and Google Tag Manager. They recruit and retain staff, provide supervision, and stay current on digital marketing trends.

Requirements

• Bachelor’s degree in a discipline related to the area of assignment; or an equivalent combination of training and experience
• Expertise in SEO, SEM, UTM codes, Google Analytics (GA4), Google Tag Manager (GTM), and Google Ads
• Experience with marketing automation and CRM tools (preferably MailChimp, Marketing Cloud, Salesforce, and Slate)
• Experience developing and managing email marketing campaigns, lead generation, and nurturing
• Knowledge of customer service principles
• Ability to manage client expectations and interact with a wide range of constituencies
• Experience in creating strategic marketing plans and project management
• Strong problem-solving and decision-making skills
• Supervisory experience

Other Information

- The position is split 50/50 between DELTA and NCSCaLE.

- The position reports to the Director of Marketing.

- The work schedule is Monday - Friday, 8 am - 5 pm, with some flexibility and hybrid work schedule available.

- The job location is Raleigh, NC.

- The anticipated hiring range is $72,000 - $78,000.

- The job posting number is PG193085EP.

- The job open date is 12/14/2023, and the anticipated close date is open until filled.

- Special instructions to applicants include attaching a resume, cover letter, and contact information for professional references.

- The position is a 12-month recurring appointment.

- NC State University is an equal opportunity and affirmative action employer.