Wayfinder - Digital Marketing/HubSpot Specialist Contractor

Digital Marketer is needed in Berkeley, United States.

Client: Wayfinder

Location: Berkeley, United States

Contract: Contractor

Job Description:

Wayfinder is searching for a Digital Marketing Coordinator/HubSpot Specialist contractor to support our team. The Digital Marketing Coordinator contractor will drive the deployment and analysis of high-priority email marketing initiatives, as well as assist with landing page creation and various HubSpot needs. This is an ideal role for a creative, HubSpot-savvy individual looking to work a significant number of hours each week with a mission-driven team.

Responsibilities:

• Work hands-on in HubSpot to write compelling emails, build eye-catching landing pages, and develop automated marketing campaigns
• Proactively populate, proof, test, and deploy emails and other marketing campaigns
• Build database segments and ensure email audiences are accurate
• Monitor email deliverability and address any issues
• Facilitate review processes and interact with internal teams/stakeholders
• Make recommendations for optimization and improvement
• Create tracking links and reporting
• Carry out A/B testing and reporting
• Copywrite, edit, and proofread as needed
• Follow email brand guidelines and fix inconsistencies
• Stay up-to-date with industry trends and best practices
• Complete other duties and projects as assigned

Requirements:

• Deep understanding of the HubSpot platform for Marketing and Sales Hubs, including email and landing page development
• Detail-oriented with expertise in testing and scheduling emails
• Experience in monitoring email deliverability and performance is a plus

Other Information:

• Contract opportunity, not full-time employment
• Time commitment not to exceed 25 hours per week
• Applicants should include their hourly rate in their application
• Availability for at least one virtual meeting per week during business hours
• Deadline for application submission is January 15th, 2024
• Wayfinder encourages applications from underrepresented populations in tech
• Equal opportunity workplace
• Compensation based on factors including location, education, experience, and job duties
• Benefits provided, including health insurance, retirement savings plan, and paid time off
• Wayfinder is committed to providing reasonable accommodation for individuals with disabilities