Specsavers - CRM Campaign Manager 12-month FTC

Digital Marketer is needed in Melbourne, Australia.

Client: Specsavers

Location: Melbourne VIC, Australia

Contract: No Job Type Listed

Job Description

The CRM Campaign Manager role sits within Specsavers Marketing department, comprising roughly 70 members based in Melbourne, and works collaboratively with a global brand function. The role involves implementing CRM communication strategies and executing campaigns to deliver on core KPIs, including customer retention, re-activation, and churn reduction. The CRM Campaign Manager will work with the marketing planning team, develop campaign briefs, collaborate with designers and developers to execute CRM campaigns, and utilize test and learn frameworks to optimize conversion, engagement, and customer experience.

Note: This is a non-supervisory role without direct reports.

Requirements

• Experience in direct marketing or CRM, preferably in a fast-paced environment working with eDM, SMS, and direct mail (experience with mail houses is desirable).
• Demonstrated experience in executing direct CRM activity and reporting on CRM campaigns.
• Experience working in larger organizations, including in a trade environment, and with large customer databases.
• Excellent attention to detail and a data-driven mindset.
• Strong stakeholder management skills.

What we can offer you

At Specsavers, we offer a supportive, driven, flexible, and inclusive workplace culture. We have been accredited as a Great Place to Work for the last three years and listed as one of Australia’s Best Places to Work for 2023. We provide various perks, such as a quarterly bonus scheme, free pairs of glasses, free on-site parking, leave options, health and wellbeing programs, and a fully funded social club.

About Us

Specsavers is the market leader for eye tests, a preferred retailer for contact lenses, and a fast-growing hearing provider in Australia and New Zealand. Our mission is to transform eye and hearing health through prevention, early detection, and accessible and affordable care. We value a diverse, inclusive, and flexible culture that allows our employees to bring their whole selves to work. We prioritize creating a great place to work and pride ourselves on our positive and fun environment.