University of California Berkeley - Social Media Strategist (7477U), Berkeley Law - 63503

Social Media Manager is needed in Berkeley, United States.

Client: University of California Berkeley

Location: Berkeley, United States

Contract: Full Time, Contractor

Job Description:

The Social Media Strategist at Berkeley Law will be a pivotal member of the Communications team, working closely with the Assistant Dean, Creative Director, and Editorial Director. This role offers an exciting opportunity to enhance Berkeley Law’s brand presence on social media, focusing on reputation, recruitment, and revenue. Responsibilities include developing sophisticated messaging and content aimed at various audiences such as students, alumni, academics, legislators, and legal professionals. The role also involves strategizing and conceptualizing with the broader creative team, owning projects from concept to delivery, and working from briefs as well as initiating and pitching new concepts. This position is key to building brand awareness and loyalty, ensuring that Berkeley Law stands out among its peers through innovative and engaging content on both organic and paid channels.

Requirements:

• 4+ years’ experience developing social media content and strategy (Twitter, Facebook, Instagram, LinkedIn, YouTube), preferably for a higher education, nonprofit, or legal organization.
• A portfolio of distinctive work demonstrating excellent photography, video, and design skills.
• Excellent written, verbal, interpersonal communications, active listening and political acumen skills.
• Excellent skills using graphic design platforms such as Canva and Photoshop.
• Strong attention to detail with excellent editing and proofreading skills.
• Self-driven, highly organized, and advanced time management skills required.
• Intermediate knowledge of Sprout, Hootsuite, or other CMS software.
• Ability to understand complex concepts and communicate them simply and clearly adhering to appropriate brand tone and values.
• Ability to maintain confidentiality and utilize good judgement.
• Ability to comprehend the news value of the school’s various activities and achievements and to utilize social media to target specific audiences and outlets.
• Strong computer skills with proficiency in Google Suite and video conferencing platforms with the ability to learn new computer programs and software systems.
• Demonstrated commitment to and understanding of diversity, equity, inclusion, and belonging (DEIB), and ability to apply and integrate core concepts of DEIB into everyday practice.
• Must be committed to creating a community that fosters equity of experience and opportunity, and ensures that students, faculty, and staff of all backgrounds feel safe, welcome and included. Must demonstrate a sensitivity to and understanding of the diverse academic, socioeconomic, cultural, disability, gender identity, sexual orientation, and ethnic backgrounds present in our community.
• Bachelor’s degree in related area and / or equivalent experience / training.

Additional Information:

• This is a 12-month, 100%, full-time (40 hours per week), contract position that is eligible for full UC benefits with the possibility of extension. This position is exempt and paid monthly.