Heidi - Social Media Manager

Social Media Manager is needed in Bristol, United Kingdom.

Client: Heidi

Location: Bristol, United Kingdom

Contract: Full-time, Full-time

Job Description

Role: Social Media Manager

Heidi was born to make it easy for more and more people to discover the power of the mountains. We burst onto the ski holiday market in 2018 (formally known as Ski Zoom) and have seen exponential growth. The company came from a desire to fix the lack of flexibility in the winter ski market. We help skiers and mountain lovers discover resorts that are hidden gems… alongside the classics, and our clever tech is helping them to do it in a way that suits them best. We’re a youthful, challenger brand, with an awesome culture, and we’re shaking up a very traditional ski/mountain holiday industry. We have huge ambitions for growth, and we are looking for someone who will be fundamental to the success of our vision and is excited to help us drive that forward.

The role involves recruiting an experienced, creative and analytical Social Media Manager with a deep understanding of social media channels and their differences. This role presents a significant opportunity to take charge of our social media strategy as part of a fun and creative content team.

Requirements

Essential:

• Solid experience in social media strategy and content generation.
• Confident using data to evaluate and optimise social media content plans.
• A creative thinker, hungry to learn about new trends in content whilst brimming with your own ideas.

Desirable:

• Experience as a skier or snowboarder to authentically understand our customers’ needs.
• The ability to write social media posts in our brand & tone of voice.
• Graphic design or video editing skills using Adobe or Canva.
• Previous experience working with and evaluating the success of influencers.
• Experience in social media strategy for a lifestyle, travel or retail brand.

Responsibilities

• Own the social media strategy for our organic channels (Facebook, Instagram, and TikTok) to significantly grow our following, reach, and engagement.
• Generate a constant stream of content ideas, working within the team to align with the overall content plan for Heidi.
• Produce content where applicable, managing the creative briefing process and ensuring timely delivery.
• Optimise the social media strategy with data insights, testing content strategies and improving performance metrics.
• Report on and deliver against agreed KPIs on a Daily, Weekly, Monthly, and Yearly basis.
• Manage the social media community by responding to comments and messages.

Additional Information

Why work with us?

• A competitive salary of £40k-£45k depending on experience.
• 25 days annual leave + bank holidays + 4 me/wellbeing days.
• Flexible working: we’re open to hybrid or office-based working.
• £1,000 Heidi holiday credit + additional holiday discounts.
• Vitality health insurance.
• A chance to build something great and work with a fantastic bunch of people.

We want to create an inclusive environment that celebrates the diversity of our people whilst enabling them to do the best work of their careers. We are committed to ensuring that all our people processes are equitable. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.