PDSA - Digital Marketing Manager

Digital Marketer is needed in Telford, United Kingdom.

Client: PDSA

Location: United Kingdom

Contract: No Job Type Listed

Job Description

We are seeking a creative and results-driven Digital Marketing Manager for maternity cover. In this role, you will be responsible for developing and implementing comprehensive performance marketing strategies that drive engagement, increase donations, and raise awareness of our mission. You will lead our digital campaigns and collaborate with various departments to ensure our message resonates with a broad audience.

Key Responsibilities:

• Digital Strategy Development: Create and execute digital marketing strategies across multiple channels, including email marketing, SEO, and PPC.
• Email Marketing: Design and implement email marketing and automation campaigns, analyze performance metrics, and optimize campaigns for maximum impact.
• Analytics & Reporting: Track, analyze, and report on the performance of digital marketing initiatives, providing insights and recommendations for improvement.
• SEO & SEM: Collaborate with content, website, and 3rd party agencies to optimize the website and content for search engines, manage paid search campaigns, and monitor site performance.
• Collaboration: Work closely with fundraising, brand, social media, website, and other PDSA teams to ensure all digital marketing efforts align with broader organizational goals.

Requirements

• Proven experience in a digital marketing environment, including managing a small team.
• Strong knowledge of SEO, SEM, email marketing, and marketing automation platforms.
• Proficiency in Google Analytics, AdWords, and performance marketing dashboards.
• Ability to build strong relationships and work across multiple stakeholders with competing priorities.
• Data-driven mindset with experience in analyzing campaign performance and making informed decisions.
• Creativity and a passion for creating content that resonates with diverse audiences.
• Excellent written and verbal communication skills.

Additional Information

Salary: £40,723 - £43,166 per annum

Location: Hybrid with some travel to Telford Head Office

Hours: 35 per week

Contract: 12 month temporary contract covering maternity leave

About our benefits: We are passionate about being a great place to work, where people feel connected with what we do and where they feel they can make a genuine difference. We offer a wide range of benefits, including:

• Remote and flexible working options.
• 25 days holiday (excluding Bank Holidays) with the option to buy and sell up to 5 days per year.
• An additional Wellbeing Day to take whenever you like to help recharge your batteries.
• Generous Auto-Enrolment pension and/or Contributory pension schemes available starting at an enhanced rate of 5% contributions up to 10%.
• Life Assurance policy (4 x Annual Salary).
• Employee Assistance Program and Online Wellbeing Centre available 24/7.
• Wide range of discounts for Retail, Holiday, and similar organizations on our fetch platform.