Clétte - Social Media Marketing Manager

Social Media Manager is needed in Honolulu, United States.

Client: Clétte

Location: Honolulu, United States

Contract: Contractor, Part Time, Intern

Job Description

Clétte, a growing startup in the women’s underwear industry, is seeking a creative and strategic Social Media Manager to join our team. As we expand and establish our presence in the market, this role will be critical in developing and executing social media strategies that increase brand visibility, engage our target audience, and drive traffic to our platforms. The ideal candidate will have a strong understanding of content creation, research, post planning, and digital advertising across various social channels. You will work closely with our marketing team to ensure social efforts align with Clétte’s overall brand strategy and growth objectives.

Responsibilities

• Develop and execute innovative social media strategies to increase brand awareness, engagement, and support Clétte’s growth in the market.
• Create, curate, and manage a wide range of content (images, video, copy) that resonates with our target audience of women aged 20-50.
• Conduct research on competitor brands and social strategies, identifying key opportunities for differentiation and growth.
• Plan and oversee content creation to align with Clétte’s visual identity and growth goals.
• Manage the social media content calendar and monitor key performance metrics.
• Collaborate with the founder to ensure alignment with overall marketing campaigns and expansion plans.
• Stay current with social media trends, platform updates, and best practices.
• Oversee graphic design projects to produce engaging content.
• Conduct SEO research to optimize the visibility of social media posts.
• Engage with followers and respond to comments and messages in a timely manner.
• Analyze social media performance metrics and make data-driven adjustments.
• Work with the founder to input content into meta business suite for targeted ads on Instagram and Facebook.

Qualifications

• Proven experience managing social media platforms, ideally within a fashion, lifestyle, or related startup environment.
• Strong content creation and graphic design skills; proficiency in Canva or Adobe is preferred.
• Familiarity with social media advertising on platforms such as Instagram, Facebook, and Google Ads.
• Knowledge of SEO best practices to boost content visibility and drive growth.
• Excellent written and verbal communication skills with keen attention to detail.
• Ability to work independently and thrive in a fast-paced, startup environment.
• Experience with web analytics tools to track performance and optimize social strategies for growth.