The Acoustics Store - Digital Marketer

Digital Marketer is needed in Remote, United Kingdom.

Client: The Acoustics Store

Location: Remote

Contract: Part Time, Other

Job Description

We are seeking a data-driven and results-focused SEO & PPC Specialist to join our growing e-commerce business, The Acoustics Store. You will work closely with our small team and be responsible for developing and implementing strategies that drive organic traffic and optimise paid search campaigns. This role requires in-depth knowledge of SEO, Google Ads, and other PPC platforms, with the goal of increasing our visibility, boosting conversions, and ensuring the best return on ad spend (ROAS).

Requirements

Duties:

• Develop and execute SEO strategies to improve organic search rankings, increase website traffic, and enhance user experience.
• Conduct comprehensive keyword research to optimise website content and PPC campaigns.
• Manage and optimise Google Ads campaigns, including keyword targeting, ad copy creation, bid management, and performance tracking.
• Regularly analyse website performance and PPC campaigns using tools like Google Analytics and Google Ads to identify trends, insights, and areas for improvement.
• Collaborate with other team members to ensure SEO best practices are integrated into blog posts, product descriptions, and other content.
• Monitor and report on key performance indicators (KPIs) for SEO and PPC, including traffic, rankings, conversions, and return on investment (ROI).
• Stay updated on the latest changes in SEO algorithms, Google Ads policies, and digital marketing trends to ensure strategies remain effective and compliant.

Skills:

• Strong proficiency in SEO tools (e.g., SEMrush, Ahrefs, Moz) and Google Ads (Search, Display, and Shopping campaigns).
• Demonstrated success in managing and optimising PPC campaigns with a focus on increasing ROAS.
• Excellent analytical skills, with experience using Google Analytics and other tracking platforms to measure campaign performance.
• Strong command of keyword research tools and techniques.
• Familiarity with HTML/CSS as it pertains to SEO, and an understanding of website optimisation best practices.
• Exceptional time management and project management skills to meet deadlines and manage multiple campaigns.
• Strong written and verbal communication skills to collaborate with cross-functional teams and produce clear, data-driven reports.