Pwc UK - Digital Marketing Manager - Paid Media - 12m FTC

Digital Marketer is needed in Manchester, United Kingdom.

Client: Pwc UK

Location: Manchester, United Kingdom

Contract: Full-time

Job Description

Join our innovative Digital Marketing team as a Digital Marketing Manager (Paid Media) and lead impactful campaigns using traditional and digital media, specialising in paid social, PPC, display and programmatic advertising, audio advertising, and Digital Out of Home. Collaborate with cross-functional teams and top-tier agencies to drive strategies that align with our business goals. You’ll have the opportunity to shape our paid media approach, optimise performance, and deliver exceptional ROI. If you’re a strategic thinker passionate about cutting-edge digital marketing, this role offers a dynamic environment for growth and creativity. Elevate your career with us and make a significant impact on our marketing success!

Requirements

This role is for you if:

• You have proven experience in crafting and executing paid media strategies using platforms like Campaign Manager, DV360, LinkedIn, and YouTube. PPC management via media agencies is a plus.
• You are proficient in measuring and analysing performance data with tools such as Marketing Cloud Intelligence to drive actionable insights and optimisations.
• You have a demonstrated ability to manage multiple campaigns and meet tight deadlines without compromising quality.
• You have strong communication and relationship-building skills for effective collaboration in complex, matrix organizations.

What Your Days Will Look Like

• Strategic Leadership: Develop and oversee PwC’s paid media strategy, consulting on campaign briefs, media plans, and collaborating with marketing teams and paid media agencies.
• Platform Management: Support onboarding and utilisation of Campaign Manager and DV360, ensuring seamless integration with all digital channels.
• Performance & Innovation: Monitor and report on campaign performance and ROI, drive excellence with suppliers, and stay updated on industry trends and legislative changes.
• Training & Best Practices: Provide paid media best practices, create training materials, and deliver guidance to enhance the marketing function’s capabilities.