Better Placed - Digital Marketing Manager 12 Month FTC

Digital Marketer is needed in Manchester, United Kingdom.

Client: Better Placed

Location: Manchester, United Kingdom

Contract: Contractor, Full-time

Job Description

Digital Marketing Manager (Maternity Cover) - 12-Month Fixed-Term Contract

Hybrid Role: 1-2 Days in Office, Rest Working from Home

Are you a skilled and driven Digital Marketing Manager ready to take the lead on innovative campaigns for a forward-thinking brand? I’m working with an exciting FMCG Manufacturer. If you’re a strategic thinker with a flair for creativity, this could be your perfect next step.

As the Digital Marketing Manager, you’ll report to the Group Marketing Manager and take ownership of a variety of responsibilities that are crucial to the brand’s digital presence. From crafting engaging social media content to managing influencer partnerships, you’ll play a key role in shaping and executing marketing strategies.

• Develop creative content for platforms like Instagram, Facebook, LinkedIn, and TikTok.
• Manage and optimise budgets for boosted posts to achieve engagement and reach targets.
• Analyse and report on performance metrics, providing recommendations for improvement.
• Lead end-to-end influencer campaigns, including briefing, negotiation, and performance tracking.
• Build strong relationships with influencers to enhance brand visibility and engagement.
• Collaborate with UK and international teams to ensure the website remains current and engaging.
• Update content regularly, using insights to recommend improvements and align with trends.
• Support digital campaigns with impactful assets, working closely with the E-commerce Manager.
• Manage promotions such as offer codes and discounts, ensuring flawless execution.
• Liaise with external agencies on advertising and influencer initiatives.

Requirements

• 3+ years of experience in digital marketing, with a focus on social media and campaign management.
• Strong copywriting skills and the ability to create engaging, platform-appropriate content.
• Expertise across digital channels, including influencer marketing and email campaigns.
• A data-driven mindset with the ability to interpret analytics and drive insights.
• A self-starter with excellent communication and organisational skills.
• Familiarity with tools like Hootsuite, Canva, and Google Analytics.
• Experience with project management platforms such as Trello.

Additional Information

This role is a maternity cover position for a fixed term of 12 months, offering a hybrid working arrangement. The successful candidate will be expected to work 1-2 days in the office, with the remainder of the time working from home.