Home Brands - Social Media Manager Job at Home Brands Inc. in Columbia

Social Media Manager is needed in Columbia, United States.

Client: Home Brands

Location: Columbia, SC

Contract: No Job Type Listed

Job Description

The Social Media Manager will be responsible for managing and optimizing the company’s social media accounts for all brands across different regions. This includes executing engagement strategies, growing followers, and enhancing brand visibility through both trending and original content. The ideal candidate will be skilled in content planning and creation, social media strategy development, and Meta Ads management. They will work closely with the CMO and marketing team to align social media efforts with larger brand and campaign strategies.

Responsibilities

• Account Management: Oversee day-to-day management of multiple social media accounts across various platforms (Facebook, Instagram, LinkedIn, etc.) for multiple brands under the franchise.
• Engagement: Actively monitor and engage with followers, ensuring high levels of interaction and customer service through comments, messages, and user-generated content.
• Account Growth: Develop and implement strategies to grow followers and increase engagement across social media platforms for all brands.
• Content Mapping & Planning: Assist in the development of social media content calendars, including mapping out campaigns, key posts, and seasonal initiatives that align with the overall marketing strategy.
• Content Scheduling: Manage and schedule posts using social media management tools to ensure timely and consistent publishing.
• Content Creation: Create high-quality, engaging content (both written and visual), utilizing trending formats like Reels, Stories, and other platform-specific features while also developing original content that aligns with each brand’s voice and messaging.
• Meta Ads Management: Execute paid advertising campaigns on Meta platforms (Facebook & Instagram), managing budgets, audience targeting, and reporting on performance metrics.
• Collaboration: Work closely with the CMO, marketing team, and other departments to ensure social media aligns with broader brand campaigns, promotions, and seasonal initiatives.
• Analytics & Reporting: Track and report on key performance indicators (KPIs) such as follower growth, engagement rates, and ad performance to measure the success of social media efforts and inform strategy adjustments.
• Trend Monitoring: Stay up-to-date with the latest social media trends, platform updates, and algorithm changes to ensure our brands remain relevant and competitive on all channels.

Requirements

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 3+ years of experience in social media management, preferably for multi-brand organizations or franchises.
• Proven track record of growing social media accounts and increasing engagement.
• Strong understanding of Meta Ads Manager and experience running paid ad campaigns, including targeting, budgeting, and performance optimization.
• Proficiency with social media management tools (e.g., Hootsuite, Sprout Social, Buffer, or similar platforms).
• Expertise in content creation, with a keen eye for visual design and copywriting.
• Experience with graphic design tools like Canva or Adobe Creative Suite is a plus.
• Strong project management and organizational skills with the ability to manage multiple accounts and campaigns simultaneously.
• Excellent communication and interpersonal skills, with the ability to collaborate effectively with the marketing team and other departments.
• Highly creative, with a strong sense of what content will resonate with each brand’s target audience.
• Adherence to company virtues and culture.

Benefits

• Health Care Plan (Medical, Dental & Vision).
• Paid Time Off (Vacation, Sick & Public Holidays).
• Training & Development.
• Tech Package: Home Brands will provide a company computer and other office equipment as needed.

Additional Information

Home Brands is a Multi Brand, Multi Unit Home Services Company on a mission to serve people and provide life-transforming opportunities to extraordinary leaders. The company emphasizes the importance of developing leadership as the first step in creating a meaningful and lasting business in the many markets served. Home Brands commits to five standard virtues which are foundational to their leadership focus: Dependable, Knowledgeable, Humble, Gritty, and Candid.