eRecruiter - Social Media & Marketing Manager

Social Media Manager is needed in Lagos, Nigeria.

Client: eRecruiter

Location: Lagos, LA, ng

Contract: Full-time

Job Description

Our client, a distinguished retail company specializing in the distribution of luxury drinks and beverages, is seeking to hire a Social Media/SEO Specialist. The ideal candidate will be responsible for driving business growth by forging strategic partnerships, expanding the client base, and identifying new business opportunities. The ideal candidate is a creative, digitally savvy individual with a passion for storytelling, social media, and design.

Responsibilities

• Manage and grow social media accounts, including Instagram, Facebook, and Pinterest.
• Create engaging and visually appealing content (photos, videos, graphics) that reflects the brand’s ethos.
• Schedule posts, track performance, and engage with followers to build a loyal online community.
• Respond to inquiries and comments in a timely and professional manner to foster customer relationships.
• Collaborate with the creative team to develop compelling content for social media platforms, websites, and email campaigns.
• Use basic photography and editing skills to showcase homeware and accessories in aesthetically pleasing ways.
• Stay up-to-date on social media trends to create innovative and relevant content.
• Assist in planning and executing digital marketing campaigns aligned with product offerings.
• Work closely with the marketing team to implement targeted online advertising (Google Ads, social media ads) to drive traffic and sales.
• Monitor and report on campaign performance, providing insights for optimization.
• Help craft narratives that share stories resonating with customers.
• Collaborate on email newsletters and other digital marketing materials highlighting new arrivals, promotions, and brand updates.
• Engage with customers through social media and other digital platforms, addressing their questions and feedback.
• Gather insights from customer interactions to improve the online presence and marketing strategies.
• Communicate valuable feedback and insights to the management team.
• Conduct market research to stay informed on industry trends, competitor activity, and customer preferences.
• Suggest creative marketing ideas based on research to enhance brand visibility and customer engagement.
• Work alongside the sales and marketing teams to ensure digital efforts align with in-store promotions and overall business goals.
• Support in-store events and promotions through digital promotion and live social media coverage when needed.

Requirements

• BSc in Marketing, Communications, Social Science, or a related field.
• Proven experience managing social media platforms and content creation.
• Strong photography and basic editing skills.
• Excellent written and verbal communication skills with a flair for storytelling.
• Proficiency in digital marketing tools, including social media schedulers, Google Analytics, and ad platforms.
• Keen interest in homeware, design, and lifestyle products.
• Basic knowledge of design software (e.g., Canva, Photoshop) is an advantage.
• Ability to work in a fast-paced, collaborative environment with attention to detail.