UNIQLO - Freelance GU Content Creator (temporary)

Content Creator is needed in New York, United States.

Client: UNIQLO

Location: New York, NY

Contract: Full-time and Part-time, Full-time and Part-time

Job Description

GU is a UNIQLO sister brand within the Fast Retailing group, with a mission of “Allowing everyone to enjoy fashion easily and freely.” We are looking for a creative and style-conscious Freelance Content Creator to join our team. The role focuses on market research and transforming content ideas into visually engaging assets such as videos, images, and infographics that emphasize GU’s offerings. You’ll collaborate with our Marketing and Ecommerce team to create impactful digital content that resonates with our audience, enhances engagement, and drives sales.

Your responsibilities will include:

• Content Creation: Develop engaging social media content for platforms like Instagram, TikTok, and Facebook.
• Collaboration: Frequent in-person collaboration with the marketing team and GHQ to align content strategies with brand and retail objectives.
• Conceptualization: Transform creative concepts into compelling content that showcases GU’s products and brand identity.
• Brand Alignment: Ensure all content adheres to GU’s brand guidelines.
• Content Shoots: Organize and conduct content shoots 1-2 times per week.
• Editing and Production: Edit and produce 4-5 high-quality digital content pieces weekly.
• Graphic Design: Design visuals for digital and retail print materials.
• Other duties as assigned by manager.

Requirements

• Bachelor’s Degree in Marketing, Communications, Public Relations, Journalism or related disciplines.
• 1-2 years of experience in the fashion industry, preferably in marketing.
• Proficiency in Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro, etc.).
• 2+ years of proven experience in creating engaging social media content, especially on TikTok and Instagram.
• Strong understanding of the retail and fashion industry with a focus on trends and visuals.
• Ability to create visually appealing content that captures the essence of GU’s brand.
• Experience in maintaining brand voice and visual identity across content.
• Strong communication and collaboration skills.
• Self-motivated, proactive, and possesses a strong work ethic.
• Curious and able to share innovative ideas to help grow the brand.

Location & Hours

Location: SoHo New York Office. This is a hybrid role requiring 3 days at GU office and 2 days remote, with occasional schedule adjustments to support business needs.

Compensation

Hourly Rate: $28.00/hr. The offered salary is based on experience, education level, certifications, and applicable skills.

Equal Opportunity Employer

GU USA/UNIQLO USA does not discriminate against applicants or employees based on race, color, creed, religion, sex, national origin, veteran status, disability, age, citizenship, marital status, sexual orientation, gender identity or expression, or any other status protected by applicable law.