Skyscanner - Head of SEO - 12 month FTC

SEO Expert
๐Ÿ’ฐ Negotiable
๐Ÿ“ Glasgow, United Kingdom
Twine
Twine Jobs
Based in Manchester, United Kingdom
Last online a month ago

SEO Expert is needed in Glasgow, United Kingdom.

Client: Skyscanner

Location: Glasgow, United Kingdom

Contract: Full-time, Contractor

Job Description

Weโ€™re looking for a Head of SEO to join the Skyscanner SEO team on a 12 month FTC. You will play a pivotal role in shaping and leading the global SEO strategy, ensuring alignment across verticals, regions, and content strategies. Your mission will be to maximize organic growth by driving innovation and consistency across all SEO efforts, leveraging data-driven insights and strategic planning to enhance our on-page efforts and deliver measurable results.

Responsibilities

  • Strategy Lead for the Content Pillar (On-page):
  • Develop and lead the global SEO content strategy.
  • Collaborate with Product, Engineering, Design, Localisation, and other SEOs to define and execute a cohesive global approach to content creation and optimisation across all verticals and regions, focusing on scalability.
  • Identify and enhance long-tail content opportunities using scalable technologies.
  • Collaborate with vertical leads to design and deliver SEO roadmaps aligning with overarching business goals.
  • Lead diversification efforts by identifying new SEO opportunities and collaborating with stakeholders.
  • Support regional SEO leads in identifying market-specific opportunities and optimisations.
  • Experimentation and Data-driven Decision Making:
  • Oversee the prioritisation and execution of SEO experiments.
  • Monitor and analyse performance metrics to continuously improve SEO initiatives.
  • Leadership and Team Management:
  • Mentor a team of SEO professionals, fostering a culture of growth and excellence.
  • Provide strategic direction, set performance goals, and support professional development for team members.

Requirements

  • Proven Experience in SEO: Extensive track record in leading large-scale SEO strategies for a global, complex, and fast-paced organisation.
  • Strategic Mindset: Ability to align SEO initiatives with business objectives, supported by a clear vision and actionable roadmaps.
  • Stakeholder Management: Strong skills with experience working across multiple teams in an Agile environment.
  • Project Management: Strong organisational and project management skills, including creating and managing roadmaps and backlogs.
  • Communication: Excellent written and verbal communication skills, with the ability to work collaboratively in a diverse team environment.
  • Content Expertise: Deep understanding of content strategy, particularly in long-tail keyword optimisation.
  • Collaborative Leadership: Ability to work cross-functionally with vertical and regional teams to drive alignment and ensure consistency.
  • Data-Driven Decision Making: Expertise in using analytics tools and data insights to shape strategy and measure success.
  • Business Tools: Proficient in Microsoft Office and Atlassian tools (Miro, Confluence, Slack, JIRA).
  • Team Management: Proven success in mentoring high-performing teams.

Additional Information

This role is a 12 month Fixed Term Contract (FTC). The position requires a strategic thinker with a strong SEO background and a proven ability to lead teams and manage large-scale projects effectively.

Posted a month ago

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