Sportsbet - Digital Media Specialist - 12 month FTC

Digital Marketer is needed in Melbourne, Australia.

Client: Sportsbet

Location: Melbourne VIC, Australia

Contract: Full-time, Full-time, Full-time and Contractor

Job Description

The digital landscape is continuously evolving, and we need a media specialist who will evolve how we buy and plan our media to reach our target market while delivering a rich customer experience for prospects and existing customers. This role supports the implementation of our Digital Media strategy buying and technology platforms across channels and partnerships including AFL.com, NRL.com, Racing.com, NBA.com, NFL League Pass, NBL.com, Spotify, Google etc. You will implement the Digital Media strategy - delivering to Sportsbet and Media Team objectives – and lead media agency briefings in a timely and best practice manner.

Responsibilities

• Evolve how we buy and plan our digital media channels to deliver rich customer experiences across the sport and racing calendar.
• Lead ownership of our ad-tech stack and analytical tools, including project-based work that aims to drive operational efficiencies across the team.
• Support the team on campaign planning, optimisation and post campaign reporting.
• Work with the team and our media agency to maximise effective brand awareness (core metrics include reach, attention, and SOV) to drive TOMA and new customer acquisition/reactivations and existing customer retention.
• Support budget management and pacing as well as commercial negotiations and partnership strategy.
• Manage and track the campaign budgets and ensure campaigns are reconciled with invoices.

Please note, this is a 12-month fixed-term contract.

Requirements

• Ideally 4 years’ experience working in the Digital Media and Technology landscape.
• A strong background in campaign setup and managing the QA process.
• Ability to complete campaign analysis, gaining insights to better understand existing performance and identify new opportunities and trends.
• Knowledge of online audience data and how it can be used to advertise.
• Strong commercial acumen with the ability to manage multiple stakeholders both internally and externally.

About Us

At Sportsbet, we’re united behind our purpose to “Bring Excitement to Life” for our 2 million customers (and growing!). We are a significant contributor to the Australian economy through racing and sporting codes and we are committed to having a positive impact in society by supporting our customers, our communities, and our employees. Our commitment to responsible gambling is genuine and demonstrated through a wide range of responsible gambling initiatives and tools.

Perks

• 25 days annual leave (that’s right, a whole extra week!)
• Weekly concierge service including free massages and manicure/nail appointments – all onsite!
• Daily fresh fruit, free breakfast, sparkling water, and Kombucha on tap in the office.
• End of trip facilities with an onsite table tennis and pool table.