University of Bradford - Head of Marketing and Digital

Digital Marketer is needed in Bradford, United Kingdom.

Client: University of Bradford

Location: Bradford, United Kingdom

Contract: Full-time, Full-time, Full-time

Job Description

The University of Bradford is seeking an experienced senior leader and strategic marketer to lead, develop, and motivate the team responsible for student recruitment marketing in the newly created role of Head of Marketing and Digital. This leadership position is particularly timely as the University prepares for the City of Culture 2025 and aims to maintain its top position in the UK Social Mobility Index. The role involves delivering, evaluating, and developing the University’s marketing strategy to meet ambitious student number targets, employing innovative and creative digital approaches to student recruitment.

The Head of Marketing and Digital will collaborate closely with colleagues within the Marketing team and across the University to ensure a coordinated approach to student recruitment marketing and to provide a best-in-class digital experience for stakeholders. The postholder will need to influence colleagues, demonstrating personal resilience and flexibility to meet changing demands and priorities. Initially, the role will require a significant on-campus presence to facilitate acclimatization and relationship building.

Requirements

Qualifications/Experience:

• Extensive experience at a senior level in marketing and digital roles in complex market environments.
• Experience leading and managing high-performance marketing and digital teams.
• Proven leadership and teamwork skills, with the ability to inspire and achieve high standards.
• Excellent planning and organizing skills with demonstrable project management experience.
• A Level 7 qualification in Marketing or equivalent substantial professional experience.
• A marketing or business-related degree or equivalent professional experience.

Application Process

To apply for this role, candidates must complete a short online application form, attaching a CV detailing full employment history and a covering letter. The covering letter should align experience with the person specification, particularly in creating and developing a high-performance team culture. Applications without the completed form will not be considered. More details can be found on the University of Bradford’s website.

Additional Information

The University emphasizes diversity and inclusion in its hiring process and encourages applications from underrepresented groups, particularly males and BAME individuals for senior roles. Adjustments in the recruitment process can be arranged upon request.

In Return We Offer:

• 30 days of annual leave plus 13 statutory and customary days.
• Family-friendly policies and great campus facilities (fitness centre, eye clinic, etc.).
• Generous employer contribution pension schemes.
• Additional benefits including car leasing, cycle to work, holiday purchase options, and shopping discounts.

For further inquiries, interested individuals may contact Claire Pryke, Associate Director of Outreach, Recruitment and Admissions.

Interview Details:

Interviews are scheduled for March 6, 2025, and will be held in person.

At the University of Bradford, diversity is celebrated across all stages of hiring, and the institution is committed to various equality charters and has established staff networks for support and safety of diverse identities.