Toasties Cafe/Deli

Digital Marketer is needed in Yokosuka, Japan.

We are looking for marketing and advertising support for Toasties, a small café/deli set to open soon in Yokosuka, Japan. Our goal is to effectively promote our brand, attract local customers, and establish a strong presence in the area.
We have a budget of 100,000 JPY to 150,000 JPY per month and would like to understand what services your company can provide within this range. Specifically, we’re interested in:
-Social media management & content creation
-Local advertising & promotions
-SEO & online visibility improvement
-Branding & marketing strategy

Can you provide examples of your preferred style?
For our marketing style, we are looking for something that reflects the artisanal, high-quality, and inviting nature of our café/deli, Toasties, which will specialize in gourmet sandwiches, desserts, and specialty drinks.

Key Style Preferences:
Warm, inviting, and high-quality imagery – showcasing beautifully presented food, fresh ingredients, and the cozy atmosphere of the café.
Minimalist but engaging design – clean aesthetics with a focus on food, using natural tones, high-quality photography, and subtle textures to evoke a handcrafted, artisanal feel.
Strong branding – consistency in messaging and visuals that emphasize quality, taste, and the unique offerings of Toasties.
Clear and engaging copywriting – messaging should be friendly, approachable, and mouthwatering, encouraging customers to visit or order online.
Marketing Focus:
Local and digital presence – social media marketing (Instagram, Facebook, Google Business) to engage with customers and build a community.
Uber Eats & online delivery optimization – targeted ads and promotions to attract delivery customers, clear menu presentation, and high-quality product images.
Promotional campaigns – limited-time offers, discounts, and engaging content that drives foot traffic and online orders.
On-the-ground marketing – We believe that traditional marketing methods, such as flyers and local promotions, could still be effective in Japan, where they remain more common than in some other markets. However, we are open to expert recommendations on whether this would be an effective strategy for our specific location and target audience.
If you have experience in marketing small, high-quality food businesses in Japan and can create visually compelling and effective campaigns for both in-store and delivery customers, we’d love to hear from you!

Who are you, and what do you do
Richard Tyr Blewitt Director

In what capacity are you hiring?
For my company

Where are you in the hiring process?
I’m ready to make a paid hire

What type of work is this?
Part-time position (Contract)

What experience level is needed?
Beginner: $15-25,Junior: $25-35,Mid-level (Industry Average): $35-75