Palisades Hospitality - Social Media Manager (Freelance)

Social Media Manager is needed in Mill Valley, United States.

Client: Palisades Hospitality

Location: Mill Valley, CA

Contract: Contractor, Contractor

Job Description

Palisades Hospitality Group (PHG) is seeking a creative, self-motivated Social Media Manager to oversee social media for Piatti Laguna Beach while remotely managing accounts for Piatti La Jolla, Danville, Sacramento, and Mill Valley. This role is freelance/contract-based with no set weekly hours and allows for remote work, though Southern California-based candidates are preferred for ease of travel. Compensation will be a monthly retainer based on experience.

Responsibilities

• Content Creation & On-Site Management:
• Travel to Laguna Beach once per month to capture photo and video content.
• Develop Instagram Reels, video content, and high-quality static images.
• Ensure brand consistency in visual identity, messaging, and engagement.
• Manage Facebook, Instagram, and TikTok pages.
• Social Strategy & Community Engagement:
• Develop and execute a content calendar aligned with marketing objectives.
• Engage with followers, respond to comments, and foster community interaction on a daily basis.
• Implement growth strategies to increase brand awareness, impressions, and engagement.
• Source local partnership collaborators and influencers to help position Piatti Laguna’s new account for growth.
• Advertising & Performance Analytics:
• Manage and optimize periodic paid social media campaigns (budgeting, targeting, analytics) to support evolving business goals.
• Track performance using insights and analytics tools to report on key metrics.
• Adjust strategies based on data-driven insights.

Requirements

• 3+ years of proven experience in social media management, preferably in hospitality or restaurant marketing.
• Strong knowledge of Instagram, Facebook, and TikTok trends, best practices, and algorithm changes.
• Local market experience preferred - familiarity with Laguna Beach and nearby community happenings and network.
• Experience using Later, our preferred social media scheduling tool.
• Proficiency in content creation (photography, video, Reels) for Laguna Beach.
• Experience using Canva, Adobe Lightroom, or similar design tools.
• Ability to analyze insights, understand algorithms, and make data-driven marketing decisions.
• Ability to collaborate and communicate seamlessly with local Operational teams including Chefs, Managers, and Sales teams.
• Familiarity with paid social advertising and digital marketing strategies.
• Strong written communication skills for caption writing.