Lorien - Freelance Social Media Strategist - London - Hybrid - £400/day

Social Media Freelancer is needed in London, United Kingdom.

Client: Lorien

Location: United Kingdom

Contract: Contractor, Part-time, Contractor

Job Description

Job Title: Social Media Strategist

Location: Hybrid (2 days per week in London office)

Contract Type: Outside IR35

Duration: 6 months (starting April)

Rate: £400/day

Our client is seeking a talented and experienced Social Media Strategist to join their team and develop a comprehensive social media strategy for their global accounts across all business lines. This role will be pivotal in shaping their social media presence and driving engagement across multiple platforms and regions.

Key Responsibilities

• Strategy Development: Analyze existing data and insights to craft a tailored social media strategy. Conduct surveys and gather any missing data. Ensure alignment with ongoing content and communications plans while identifying key opportunities for engagement.
• Go to Market: Establish a detailed roadmap for the social media relaunch, covering planning, budgeting, and required software and toolkits. Conduct reviews and secure approvals of the strategy with key stakeholders.
• Operating Model: Define the organizational structure, roles, and responsibilities necessary for sustainable social media management. Implement best practices for iterative content testing and identify external vendors or agencies to support execution. Establish and track key performance indicators (KPIs) to optimize targeting, messaging, and overall strategy.

Requirements

• 5+ years of experience in setting social media strategy and outlining tactical plans to execute against long-term strategy.
• Must have experience within a highly regulated industry (including, but not limited to, financial services).
• Proficient with social media analytics tools and comfortable interpreting data to drive strategy.
• Track record of presenting and securing approvals from a wide range of internal stakeholders.
• High-level knowledge of social media platforms, including LinkedIn, Instagram, YouTube, and Reddit.

Why Join Us?

• Competitive daily rate of £400.
• Hybrid working model with 2 days per week in the London office.
• Opportunity to shape and implement a global social media strategy for a leading organization.
• Collaborative and dynamic work environment.