Project Gluck

Project Objective: The primary objective is the launch and branding of a new consulting company, “project Gluck”, dedicated to optimizing organizational performance through employee wellbeing. The company will leverage sector experts and AI tools to improve client-facing operations within organizations.

Scope of Work-
The agency’s work will involve the creation of the following:

Naming: Develop a name that reflects the company’s focus on improving organizational performance through employee wellbeing.

Brand Design: Create a distinctive visual identity, including brand colors, typography, imagery, and other graphic elements.

Logo: Design a clean and professional logo that aligns with the company’s values and vision.

Website: Build a professional website that conveys the company’s core offerings and values, including clear navigation, relevant content, and an optimal user experience.

Brand Guidelines: Provide a comprehensive set of brand guidelines that ensure consistency across all platforms and touchpoints.

Target Audience:
Mid to large-sized European companies, with an emphasis on organizations in the third sector. Special focus on client-facing operations, as these are the teams most directly impacted by the wellbeing strategies that "project Gluck " promotes.

This is a UE-wide project and is not country-specific, so all communication and materials will all be in English.

Key Message & Tone-
Professional: The messaging should convey expertise and trust, ensuring a confident and reliable brand image.
Direct and to the point: Avoid fluff or vague concepts; keep communication concise and clear, emphasizing the impact of employee wellbeing on organizational performance.
Clear and Authentic: The message should resonate with organizations focused on improving their internal culture and performance through employee-centric strategies.

Resources & Deliverables:
All elements are to be created from scratch. No existing assets will be provided by the client.

Deliverables will include:
New company name
Visual identity (including logo, brand design elements)
Website design (with mobile responsiveness and a clear UX/UI structure)

A communication strategy document

Brand guidelines document

Stakeholders:
We are a management consulting firm in charge of all aspects related with the development of the idea by the board of director of the “project guck” From legal to recruiting and IT development. Among other activities we are selecting the communication agencie that will pitch their proposal to the BOD that will take the final decision on the contract assignment
This brief is intended for the Board of Directors (BOD) of the new consulting company, Gluck. The deliverables must align with the vision and strategic objectives of the company and will be presented to the BOD for approval.

Budget:
The agency is requested to provide a detailed proposal including the breakdown of costs for each phase of the project.
Include information on potential additional costs for ongoing services (e.g., website maintenance, further marketing efforts, etc.).

Timeline & Steps:
The agency is asked to provide a detailed project timeline with specific steps and milestones.

Project delivery date:
3 months - expecting economic offers and general presentation by 20th of April 2025

In what capacity are you hiring?
On behalf of another company

Where are you in the hiring process?
I’m ready to make a paid hire

Is this an independent one off job, or part of a larger project?
Single job with follow up work

For what period of time will the freelancer be needed?
More than a week

What freelancer experience level is needed? (per hour)
Mid-level (Industry Average): $35-75, Senior: $75-100