18Sixty - Podcast Audience Growth Manager (FTC)

Podcast Editor is needed in United Kingdom.

Client: 18Sixty

Location: Bristol, United Kingdom

Contract: Contractor

Job Description

Location: Bristol or remote (ideally UK based)

Salary: from £35,000 DOE

Full time: 9am - 5:30pm (we’re open to 3-4 days per week pro rata)

Contract: 6 months with potential of permanent

Closing date (extended): 11th April 2025

The Audience Growth Manager will be responsible for developing and executing strategies to expand the reach and listenership of client podcasts. This role requires a mix of paid and organic promotion, social media, partnerships, content, and data-driven insights to connect with the right audiences. A diverse portfolio of client podcasts includes B2B and consumer-facing brands, necessitating adaptability in tone and strategy.

Requirements

Must Have:

• 2-3 years of experience in podcast marketing, digital marketing, audience growth, or content marketing.
• A strong understanding of the podcast business, discoverability, promotional strategies, and listener behaviour.
• A data-driven mindset, ability to interpret performance metrics.
• Experience using podcast hosting platforms (e.g. Spotify, Apple Podcasts, Megaphone, YouTube).
• Social media knowledge and engagement skills for platforms like LinkedIn, Instagram, and TikTok.
• Strong writing skills for crafting show notes, blogs, marketing copy, and social posts.
• Understanding of paid podcast promotion strategies.
• A keen eye for design, even without extensive design skills.
• A curious mind with the ability to immerse in various subjects.
• Awareness of cultural trends and media consumption habits.
• A professional manner with the ability to collaborate with senior marketers.
• Openness to new ways of working, including adapting to trends like AI.

Nice to Have (Bonus Points for These!):

• Experience with content creation tools (Adobe Suite, Canva).
• Video editing experience for podcast promo clips.
• Running ad campaigns for podcasts.
• PR/media pitching experience.
• Experience with A/B testing and optimization.
• Experience using AI in workflows.

Key Responsibilities

Strategic Growth & Audience Development:

• Develop and execute audience growth strategies.
• Shape podcast launch and marketing plans.
• Participate in new business calls and client workshops.
• Analyze podcast performance data and identify growth opportunities.
• Conduct competitive analysis and stay updated on industry trends.

Marketing & Promotion Execution:

• Plan and execute multi-platform marketing campaigns.
• Optimize podcast metadata and episode details for discoverability.
• Oversee creation of promotional assets (episode artwork, video promo clips).
• Manage social media promotion across various platforms.
• Drive audience growth through paid promo strategies.

Content Distribution & Platform Management:

• Manage podcast hosting and publishing.
• Oversee YouTube Creator Studio uploads.
• Implement enhancements for discoverability through SEO strategies.

Guest & Community Engagement:

• Collaborate with partners, guests, and stakeholders.
• Build and nurture vibrant podcast communities.
• Provide exceptional client experiences.

Reporting & Performance Tracking:

• Analyze audience data from various platforms.
• Generate performance reports for clients.
• Test and optimize strategies for audience engagement.

What’s In It For You?

The right tools – MacBook, headphones, and necessary software.

Hybrid working options – flexible work setup whether in Bristol or remote.

Time to switch off – 25 days holiday plus bank holidays.

Investing in you – opportunities for learning and professional development.

A proper pension – 3% employer contribution.

About Us

At 18Sixty, we pride ourselves on making standout podcasts that not only demonstrate excellent production but also ensure they get the audience they deserve. Our approach investment in great people and focuses on creative, strategic podcast development, finding ways to differentiate ourselves in a crowded market.

We work closely with clients to ensure their podcasts resonate with audiences and deliver business value. We would love to hear from candidates who share our vision and values.