As a seasoned brand designer with over a decade of experience, I specialize in crafting compelling visual identities that connect brands with their target audiences. My expertise spans B2B and B2C brand development, digital and print media, and packaging design. I’ve had the pleasure of collaborating with leading agencies such as Dentsu, GPJ, and Louken Group, as well as working directly with notable clients like Auntie Anne’s, NTUC, and Song Fa Bak Kut Teh.
Passionate about strategic and innovative design, I thrive on turning complex ideas into impactful, user-centric solutions. Whether you’re seeking to elevate your brand’s presence or launch a new visual identity, my creative approach ensures designs that not only meet but exceed expectations.
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