I help brands communicate better. I create brands by providing conceptual design, guidelines, approvals, and solutions that save hours in the production of assets.
Global Approvals and Solutions for all aspects of a brand
Brand Guidelines Expert
Senior Conceptual Brand Designer
Brand Development Specialist
Brand Design Director
Upholding creative standards and creating consistency at every stage through design, management, guidelines, approvals and solutions is my forté.
I can also reverse-engineer design and write sequential build guides that save hours in the production of assets. I create simple workflows that can be used for all sizes and media while keeping the look of the brand consistent and maintaining the brand’s integrity. For digital sytems I can also write guides for how elements should move and react, and how processes can be fulfilled efficiently.
I can help create a brand or refresh it to provide new positioning through strategy and design concept.
The projects I’ve worked on are variously corporate, independent, global and local.
I’ve taught and mentored designers. I’m excellent with Adobe CS, especially Illustrator and InDesign, and pretty good with Sketch. I’m also a confident and articulate presenter.
Member of Mensa
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